Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
Guest Column: LV Krishnan, CEO, TAM Media Research, writes amidst the lockdown Radio listenership has significantly increased due to an emotional connection being built between RJs & listeners
The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season