Ranveer Singh and SlowCheeta vibe to freshness in Tic Tac ad

Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), has announced the launch of its new brand film in collaboration with the brand endorser Bollywood actor, Ranveer Singh, along with the Indian rapper Chaitnya Sharma aka SlowCheeta, who is popularly recognized for his work in films like Maidaan, Gully Boy and Brahmastra.  The film features the actor Ranveer Singh grooving to the ‘VIBE Mera Fresh’ song that's been curated by SlowCheeta. The brand aims at building consideration among the youth of India through this unique and spirited collaboration.  

The digital film opens with the brand endorser Ranveer Singh vibing to a fun RAP song crafted by SlowCheeta. Dressed in jumpsuits reflecting the vibrant colours of Tic Tac flavors, Ranveer Singh’s energetic and lively persona shines through. The rap song speaks the cool and classy youth lingo such as drip max, waddup bro, yo yo vibe kya hain aaj, etc, making it fun and relevant to the brands young consumers. The ‘VIBE Mera Fresh’ song also echoes a ‘Vibe-Check’ and further emphasizes on how Tic Tac always keeps the mood upbeat and fresh. 

Commenting on the Campaign, Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India said “Tic Tac is a youth-oriented brand and our young audience’s preferences are central to any campaign or product innovation. Our brand endorser Ranveer Singh is the perfect choice for us with his dynamic presence, along with SlowCheeta who a favourite among the Gen Z is, the campaign brilliantly captures the refreshing essence of our new curated Tic Tac tune. We hope the youth enjoys the new Tic Tac tune, ‘VIBE Mera Fresh,’ that will help them feel upbeat and trigger positive Vibes”.