Rajkumar Rao talks about holistic hair health in new Traya ad
The campaign film is meant to strengthen Traya's presence in the Hindi-speaking market
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Traya unveils TVC with Raj Kumar Rao promising #HopeForHair
The campaign tells people to focus at achieving their larger goals in life, leaving their hair fall issues for Traya to solve
'There is a positive shift in the representation of women in advertising'
At IAA: Voice of Change summit, a panel of industry experts discussed at length the portrayal of gender in advertising and how advertising must catch up with culture