According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period

exchange4media Staff Aug 3, 2023 3:28 PM

Q1 2022 was almost at par with Q1 2021 and Q1 2022 registered a 20% increase in ad volumes over Q1 2020

exchange4media Staff May 12, 2022 4:10 PM

As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021

exchange4media Staff Jan 19, 2022 9:02 AM

Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019

exchange4media Staff Jul 22, 2021 12:57 PM

The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20

exchange4media Staff Jul 20, 2021 9:12 AM

TV attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium

exchange4media Staff Jun 17, 2021 1:21 PM

As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21

Sonam Saini Jun 2, 2021 9:06 AM