GEC ad volumes saw 5% rise in Jan-Jun’23 compared to Jan-Jun’22: Report
According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period
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TV ad volumes maintain steady growth; Q1 2022 registers 443 million seconds
Q1 2022 was almost at par with Q1 2021 and Q1 2022 registered a 20% increase in ad volumes over Q1 2020
TV ad volumes witnessed 21% growth in 2021 compared to 2020: TAM AdEx
As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021
TV ad volumes for June 2021 and H1 2021 higher than previous two years: BARC report
Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019
TV ad volume rebounds in Jan-June '21 with a 43% surge YoY: TAM AdEx
The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
TV ad volumes dip marginally in May compared to April '21: BARC
TV attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium
TV ad volumes of over 190 categories see a drop in the last two months
As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21