GEC ad volumes saw 5% rise in Jan-Jun’23 compared to Jan-Jun’22: Report
According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period
Ad volumes on general entertainment channels (GEC) on television saw a 5% rise in the first half of 2023 compared to the same period in 2022 with more than 3700 brands present on TV.
According to the latest TAM AdEx - Half Yearly Advertising Report on GEC TV Channels, the ad volumes rose by 9 % in H1 of 2023 from the same period of 2021. Jan-Jun'22 saw a minor 3% rise over Jan-Jun'21.
It said that food and beverages was the leading sector with 29 % share of GEC ad volumes followed by personal care/hygiene sector with 22 % share. Auto sector made it to the top 10 list of sectors this year and secured the 10th rank, up from 16 in the last H1.
Among the GEC categories during H1 of 2023, ‘Toilet Soaps’ led with 8% share, followed by toilet/floor cleaners, milk beverages, washing powder/liquids, toothpastes, biscuits, shampoos, chocolates, aerated soft drinks and tea. The top 10 categories together added 40% share of GEC ad volumes in Jan-June 2023.
‘Toilet Soaps’ category saw the highest increase in Ad secondages with growth of 91% and 150+ categories registered positive growth.
During both Jan-Jun '23 and Jan-Jun’22, ‘Hindi GEC’ was the leading genre for advertising with 24% share of ad volumes.
As per the report, FMCG dominated the top 10 leading advertisers on GEC with Hindustan Unilever on top during Jan-Jun’23. ‘Britannia Industries' was the new entrant among the top 10 and moved up seven positions in the rankings securing the 8th rank compared to 15 last H1.
Besides these two, the other advertisers are Reckitt Benckiser India, Godrej Consumer Products, Procter and Gamble, Cadburys India, ITC, Coca Cola India, Pepsi Co and Nestle India.
The top 10 advertisers together added 62% share of GEC Ad Volumes during Jan-Jun’23, the report said.
During Jan-June 2023, Harpic Power Plus 10X Max Clean was the top brand followed by Dettol Antiseptic Liquid, Lizol All In 1, Glow & Lovely Advanced Multivitamin, Close Up Ever Fresh, Dettol Toilet Soaps, Harpic Bathroom Cleaner, Horlicks, Surf Excel Easy Wash and Clinic Plus Shampoo.
Top 10 brands that advertised on GEC channels include five each from HUL and Reckitt Benckiser. Over 3700 brands were present on these channels.
