As per GroupM’s 2024 midyear global forecast, the global advertising revenue will reach $989.8 billion, industry to surpass 1 trillion in revenue in 2025
Digital to contribute 57% of ad revenue this year, says the report
As per the report, global ad revenue will continue to grow at 6%
The ‘This Year, Next Year’ report says India will be the fastest-growing market among the top 10 global markets and retain the 9th rank in 2022
TYNY forecasts India’s advertising investment to reach an estimated Rs 80,123 crore this year
Digital secures the second position as the most used media vehicle and is estimated to reach 30% of ad spends in 2020