Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends, industry leaders say
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
The platform has released its 2020 year-end UGC Trends Report
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI