The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of AI on business processes and much more
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
Varughese moves from Publicis Groupe Malaysia and will be now based out of Mumbai
Digitas CEO Unny Radhakrishnan talks about his one year at the agency, the work they created during lockdowns and how he sees the future of the agency to be like
Radhakrishnan will be taking over from Amaresh Godbole who will be moving on to Google