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Authenticity, relatability and creativity that couple influencers bring to their content is what draws brands towards them, according to experts
Tanzila Shaikh Feb 14, 2024 8:59 AM
In an order, the ministry said that Sub News Broadcast Corporation Private Limited has misused the permission of ROSE TV channel
exchange4media Staff Jun 19, 2023 7:12 PM
The move comes after broadcasters complained to the ministry that they were facing difficulties in meeting the minimum net worth requirement
exchange4media Staff Apr 3, 2023 2:15 PM
The agency will oversee all media communications for the brand’s business operations and services
exchange4media Staff Mar 31, 2023 10:30 AM
Brands rope in star couples as they bring relatability to campaigns and increase the sense of authenticity, say experts
Tanzila Shaikh Feb 14, 2023 8:48 AM
As per Clause 35 of MIB's 'Guidelines for Uplinking and Downlinking of Television Channels in 2022', channels are now required to air content of national interest for 30 mins every day
exchange4media Staff Nov 28, 2022 9:09 AM
According to new guidelines, TV channels need not seek permission for the live telecast of events
exchange4media Staff Nov 9, 2022 4:33 PM
The MIB passed an order preventing the network from uplinking 10 of its channels to the Ku Band of the GSAT-15 satellite
exchange4media Staff Oct 14, 2022 8:27 AM
The TVC features brand ambassador and investor Shraddha Kapoor
exchange4media Staff Aug 8, 2022 2:16 PM
The partnership aims to support environment-friendly practices in agriculture and raise awareness
exchange4media Staff Apr 12, 2022 12:33 PM
Deepika Padukone & Ranveer Singh ranked second while Virat Kohli and Anushka Sharma bagged the third spot
exchange4media Staff Dec 9, 2021 8:57 AM
‘Uplift’ campaign highlights the importance of having the right partner who can help navigate challenges to realise goals
exchange4media Staff Oct 31, 2021 4:00 PM
In the last year, the virtual digital experience platform successfully delivered and executed over 75 events, from webinars to product launches
exchange4media Staff Jul 2, 2021 9:42 AM
More than 500 digital news publishers and OTT platforms had furnished the requisite information under Rule 18 of the Information Technology Rules, 2021
Tasmayee Laha Roy Jun 14, 2021 9:20 AM
All NBF members are currently allied with the new digital media subcommittee and the broadcasters’ body is now looking at onboarding more players
Tasmayee Laha Roy Jun 10, 2021 8:41 AM
The Ministry of Information and Broadcasting (MIB) has finally addressed the issue and assured them that the matter will be taken up immediately
Tasmayee Laha Roy Feb 16, 2021 8:01 AM
A total of 909 satellite TV channels have been permitted to operate in India till January 2021
exchange4media Staff Feb 8, 2021 8:31 AM
