GroupM consolidates Content, Ent, Sports verticals under Vinit Karnik
Karnik has been elevated to Managing Director of Content, Entertainment, and Sports for GroupM India
vinit-karnik
'No medium is dead. There's opportunity for everyone'
A panel of the industry's sharpest minds convened to talk about the future of advertising at the recently held FICCI Frames 2023
Cricket contributed to 85% of the total sports industry revenue: Vinit Karnik
Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was a spectacular year for the Indian sports industry
Indian sports industry surpasses Rs 14,000 cr in spends: GroupM ESP report
The GroupM ESP Sporting Nation Report 2023 reveals that cricket continues to dominate the Indian sports sponsorship landscape, contributing to 85% of the sponsorship spends
In the next 10 years, India will be a massive superpower in world of sports: Vinit Karnik
Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia, talks about his book ‘Business of Sports’, and how there is a need to create original academic content in sports management
e4m-GroupM ESP Report: Indian online gaming landscape, a lucrative market for advertisers
The report, unveiled by Vinit Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia, at the e4m GameOn summit focuses on the current gaming landscape and what it has for brands
Cricket claimed 87% share of Indian sports sponsorship in 2020: GroupM report
The GroupM ESP Sporting Nation Report 2021 also noted that mobile gaming saw accelerated growth in consumer engagement
GroupM India elevates Vinit Karnik & Karthik Nagarajan
Karnik will take on the role of Head – Sports, Esports and Entertainment, GroupM South Asia and Nagarajan, will undertake additional responsibility of Head of Branded Content, GroupM India
Brands need to ride e-sports bandwagon very early to reap benefits: Vinit Karnik, GroupM
GroupM Business Head, Entertainment, Sports & LIVE Events, Vinit Karnik, spoke about the four booster shots that will catapult the entire industry over time
Can gaming grow into a mainstream advertising avenue in 2021?
Despite the exponential growth of online gaming, industry experts believe that the genre needs a lot of evangelising effort before the advertising community takes it by storm
How sports broadcasting is gearing up for a comeback
Despite a slump in viewership and revenues for major leagues, experts discuss why the coming months may not be so tough for the highly-monetizable sports genre
e4m webinar: 'Brands will invest in advertising on sports, live or not'
In an e4m webinar series, sports industry experts discuss the impact of COVID-19 on live sports and how communities can be created through sporting events
Indian sports sponsorship crossed Rs 9000 crore in 2019: GroupM’s ESP Properties report
According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers