We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers

Shantanu David Jan 2, 2023 9:06 AM

Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach

Kartik Sharma Nov 2, 2022 8:58 AM

Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience in a way that is truly engaging

Shantanu David Aug 26, 2022 9:06 AM

Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts

Shantanu David May 27, 2022 8:52 AM

Guest Column: Adam Singolda, Founder & CEO, Taboola, predicts that all businesses that reach people at scale will eventually start to show ads as an additional revenue stream

Adam Singolda Feb 11, 2022 8:40 AM

Founder of Virtual Reality Films, Shivdasani has shot several ads with Sachin Tendulkar over the years for various brands like Pepsi, Gatorade, Reynolds and more

exchange4media Staff Mar 16, 2021 3:57 PM

The campaign is designed by EiPi media, a social media marketing agency

exchange4media Staff Feb 6, 2021 4:00 PM

Experts believe virtual events have aided in maintaining the much-needed connect with key stakeholders, but do not see the virtual events landscape being embraced fully in the post-pandemic world

Nafisa Shaheen Oct 7, 2020 9:24 AM

Instagram campaign #DELnavigate is an initiative to raise the spirits of those with wanderlust even as they stay safe at home

exchange4media Staff Jul 21, 2020 12:29 PM

The new service enables virtual engagements to help brands connect with their consumers in the digital space

exchange4media Staff Jun 15, 2020 3:01 PM

The multifunctional backdrops inspire varied facets of the day and can be used for conference calls with colleagues, hanging out with friends, game nights with family, coffee dates, etc.

exchange4media Staff Jun 10, 2020 3:01 PM