women-s-cricket

WPL: 'When it comes to women cricketers, we look at what they can bring on the table'

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Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience

Simran Sabherwal Aug 30, 2024 9:16 AM

Usha International to partner with Mumbai Indians women’s cricket team

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The brand has been part of the Mumbai Indians family for over a decade

exchange4media Staff Mar 3, 2023 1:40 PM

PUMA ropes in Indian cricket captain Harmanpreet Kaur as ambassador

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Harmanpreet joins the PUMA roster comprising celebrated sportsmen like Virat Kohli, MC Mary Kom, Yuvraj Singh and Sunil Chhetri

exchange4media Staff Jan 30, 2023 12:23 PM