Cinthol Foam Bodywash launched with a refreshing new TVC
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
Date-wise News
Dilip Cherian: The mastermind behind India’s image management evolution
In today’s Luminaries series, Dilip Cherian talks about his quirky and bold career and entrepreneurial choices, his contributions to PR education in India and so much more
Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
R Madhavan turns down paan masala brand deal
The actor was approached with a substantial financial offer to become the brand ambassador
Curtis Sinclair moves on from Mindshare
Sinclair held the role of Worldwide Head of Consultancy at the media agency
James Smyllie, President of Initiative APAC, steps down
Leigh Terry will assume direct leadership of Initiative APAC, as per media reports
Signature Global appoints Poulomi Ray as Head of Digital Marketing and CSR
Poulomi Ray has over 16 years of experience in the marketing and communications domain
Mahindra Lifespaces onboards The Womb as creative agency
This partnership with The Womb is focused on developing the master brand proposition and its creative approach
The Leela Ambience Gurugram names Shridhar Nair as Senior VP, General Manager
Prior to this, Shridhar Nair was the group's Senior Vice President of Operations
Droga5 appoints Mark Green as new global CEO
Mark Green is at present the Co-Founder and CEO of Australia's The Monkeys
YouTube Shorts: A trillion views, billions in ad revenue
Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
Disney Star-RIL to dominate 80% sports broadcasting: Will it change rules of the game?
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
WPL: 'When it comes to women cricketers, we look at what they can bring on the table'
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
India has become the largest market in terms of Meta AI usage: Paras Sharma
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
NBF meets PM Modi to discuss broadcast news industry issues, future-readiness
The meeting, held on Thursday at the Prime Minister's residence at 7 Lok Kalyan Marg, New Delhi, was also attended by Union Minister for Information and Broadcasting, Ashwini Vaishnaw
Supercharge your festive media plan with the power of Women’s T20 World Cup on Television
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising