Date-wise News
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
e4m Staff Aug 30, 2024 4:54 PM
In today’s Luminaries series, Dilip Cherian talks about his quirky and bold career and entrepreneurial choices, his contributions to PR education in India and so much more
Ritika Upmanyu Aug 30, 2024 4:30 PM
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Simran Sabherwal Aug 30, 2024 2:09 PM
The actor was approached with a substantial financial offer to become the brand ambassador
e4m Staff Aug 30, 2024 1:04 PM
Sinclair held the role of Worldwide Head of Consultancy at the media agency
e4m Desk Aug 30, 2024 12:22 PM
Leigh Terry will assume direct leadership of Initiative APAC, as per media reports
e4m Desk Aug 30, 2024 12:08 PM
Poulomi Ray has over 16 years of experience in the marketing and communications domain
e4m Staff Aug 30, 2024 12:06 PM
This partnership with The Womb is focused on developing the master brand proposition and its creative approach
e4m Staff Aug 30, 2024 12:02 PM
Prior to this, Shridhar Nair was the group's Senior Vice President of Operations
e4m Staff Aug 30, 2024 11:51 AM
Mark Green is at present the Co-Founder and CEO of Australia's The Monkeys
e4m Staff Aug 30, 2024 11:41 AM
Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
Shantanu David Aug 30, 2024 9:16 AM
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
Simran Sabherwal Aug 30, 2024 9:16 AM
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
Kanchan Srivastava Aug 30, 2024 9:07 AM
The meeting, held on Thursday at the Prime Minister's residence at 7 Lok Kalyan Marg, New Delhi, was also attended by Union Minister for Information and Broadcasting, Ashwini Vaishnaw
e4m Staff Aug 30, 2024 7:52 AM
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
NATIVE CONTENT Aug 30, 2024 7:40 AM
