MIB tells channels to undertake public service broadcasting for at least 30 mins in a day
The order comes into effect on March 1, 2023
Date-wise News
TRAI issues consultation paper on regulating converged digital technologies & services
The paper examines the challenges posed by converging technologies and seeks views of the stakeholders on changes required, if any, in legal, administrative, and licensing framework to deal with them
ET NOW and ET NOW SWADESH have announced an exclusive Budget special programming
The theme of the programming is Budget 2023 – Leap Ahead.
WebEngage partners with Titan, Mr Baker & Etmana
WebEngage will leverage its retention stack to help these brands drive unique customer experience (CX) across multiple channels
OpenAI’s GPT-3 as news and SEO publisher in 2023: How to make the most of it
Guest Column: Saurabh Singh Kushwah, Digital Product Specialist, explains what makes OpenAI’s GPT-3 so lucrative
StanPlus rebranded as RED.Health
The rebranding exercise extends to the brand's logo, website and social media channels
Fujifilm India’s instax unveils ‘keep it alive’ campaign
The campaign has been launched in collaboration with Cheil India
Viacom18 gets media rights for the first season of Premier Handball League
The tournament will be covered on JioCinema, Sports 18-1 (HD & SD) and Sports 18 Khel
Legends League Cricket appoints Aditi Kaushik as Director Marketing
She has earlier worked with agencies, including Ogilvy TBWA and FCB Ulka
Melorra shows why jewellery makes a great gift for men and women in Valentine's Day ad
The #PartnerInSuccess campaign advocates equality in love, effort, time and care in relationships
B4U appoints Alok Shrivastava to lead digital team
In his last stint at Shemaroo, Shrivastava was handling PNL for digital video platforms
Vikas Agarwal named Co-Founder and CBO of Credit Fair
Before joining Credit Fair, Agarwal founded an SME-focused NBFC, SSA Finserv in 2019 and served as MD & CEO
Will bring back Trump's FB & Instagram accounts in support of 'open debate': Meta
The tech giant also said that it has defined the criteria under which it will ban profiles of public figures after receiving critical feedback from its internal review team
Bhupal Ramnathkar’s photographs to be showcased at Reflections
Reflections is a series of photographs shot by Ramnathkar in different parts of Europe over many visits
IIFL Finance signs Tamannaah Bhatia as brand ambassador
The actor has been roped in to enhance the brand’s pan-India presence
Tanmay Bhat puts 'Samay' to good use in new Kotak811 spot
The campaign #SamayKoSahiKaamPeLagao by Schbang stars stand-up comedian Samay Raina alongside Bhat
SBI Securities unveils new brand identity
The new logo retains its iconic SBI logo unit
PUMA ropes in Indian cricket captain Harmanpreet Kaur as ambassador
Harmanpreet joins the PUMA roster comprising celebrated sportsmen like Virat Kohli, MC Mary Kom, Yuvraj Singh and Sunil Chhetri
Yashraj Mukhate’s new song is an ode to KFC Chizza
The internet sensation has created a foot-tapping number composed entirely of the comments on KFC's Instagram page
UpScalio-owned Hestia and Homepuff onboard Neha Dhupia as brand ambassador
Dhupia will appear in the digital advertisements of the brand, and Hestia and Homepuff’s social media campaigns
Movado unveils India campaign with Sidharth Malhotra as brand ambassador
The new campaign showcases the brand’s heritage
Zen Digital Media celebrates Republic Day at Juhu Beach with Nehru Nagar residents
The media house invited residents of Nehru Nagar slum to view the Republic Day parade happening in Delhi
Tonic Worldwide wins digital mandate for Waman Hari Pethe
The account will be handled out of the agency’s Mumbai office
‘Monetisation of news platforms biggest challenge in digital era’
At e4m-DNPA Future of Digital Media Conference, Dr Annurag Batra, Chairman & Editor-in-Chief, Businessworld & exchange4media, spoke to CEOs on monetisation, fake news, consumer attention & much more
Brands have to behave like content creators: Arun Iyer, Spring Marketing Capital
Iyer, Founder of Spring Marketing Capital, shared insights on the future of 30-seconders at the fifth edition of e4m TV First
Partnership declarations: Will influencer marketing continue to be influential?
Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
Mascot Monday: The Lijjat Rabbit's hop to fame
How the co-op created a long-lasting legacy with its buck-toothed superstar
Repeat telecast? Big broadcasters may return to DD FreeDish
Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey
Boost for blockchain & clear laws for crypto, web3: Digital India’s Budget wishlist
Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology
BCCI announces bids for Women's Premier League title sponsorship rights
Interested parties are required to pay a fee of Rs 1 lakh