At the heart of the #PowerThePotential campaign is a digital film that tells the story of a woman and her mother-in-law embarking on an entrepreneurial venture together
As brands jostle to get women's attention, some stood out in terms of creativity, impact and sincerity this year
The digital film has been released ahead of Women's Day
The Women's Day campaign has been created by SBI's in-house creative team
The #BejhijhakBol campaign, featuring women from everyday life, reiterates the need to break gender stereotypes and promote free-spirited conversations among women
In the film, influencers like Nauheed Cyrusi, Siddhi Mehta, Rajshree Sawant, Diksha Chutani and Mehak J speak on what women want and enjoy
The film is conceptualized by Dentsu Impact
Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises
Through this campaign, Haier wants to address issues that are hindering our move to create an equal world for all
From India, the campaign features pastry chef and entrepreneur Pooja Dhingra and her struggles as a business owner in the pandemic