Schneider Electric promises to power the potential of female entrepreneurs on Women's Day
At the heart of the #PowerThePotential campaign is a digital film that tells the story of a woman and her mother-in-law embarking on an entrepreneurial venture together
Schneider Electric has launched the #PowerThePotential campaign to inspire and empower women entrepreneurs on International Women's Day 2024. Centered around their innovative Wiser home automation solution, the campaign aims to showcase how smart home technology can unlock new potential for multitasking women business owners.
At the heart of the #PowerThePotential campaign is a digital film that tells the story of a woman and her mother-in-law embarking on an entrepreneurial venture together. Nervous at first, the protagonist discovers newfound support from her family and the empowerment to focus on her business goals, made possible by the convenience of Schneider Electric's Wiser Smart Home Automation Solutions.
Speaking about the inspiration behind this campaign, Rajat Abbi, VP - Global Marketing and CMO at Schneider Electric Greater India, stated, "The theme for this year’s Women’s Day - 'Inspire Inclusion', aligns with our steadfast commitment at #SchneiderElectric to proactively dismantle barriers and pave the way for women. We are honored to demonstrate how Schneider Electric has consistently supported the journeys of countless women, sparking their potential, fostering collaboration, and contributing to their achievements."
Schneider Electric's 'Wiser' home automation solution range empowers users with effortless control of devices at their fingertips. This cost-effective solution can swiftly transform any home, old or new, into a smart home within hours.
As per recent studies, less than 20% of Micro, Small & Medium businesses in India are run by women. Women are backbone of India’s growing economy, and their contribution and equal participation is an imperative for India to become a 7 trillion economy by 2030.
