Nearly half will stream it online (47%), while over a third will opt for coverage in newspapers or news sites (36%)

e4m Staff Jul 23, 2024 2:16 PM

With the English Premier League all set to kick off on Aug 6, e4m analyses a report on the league’s audience profile in India & how brands can leverage the tournament to target premium TV audiences

exchange4media Staff Jul 28, 2022 11:32 AM

Experts say that staying relevant is an uphill battle for athletes since their screen time is relatively lower than other endorsers

Mansi Sharma Sep 16, 2021 8:57 AM

As per the pre-phase findings of the study, being done in partnership with YouGov, 50% respondents watched all the matches last year and 70% said that they will definitely watch the game this year

exchange4media Staff Apr 20, 2021 3:45 PM

YouGov carried out a survey among 251 working professionals in senior management in various companies to understand the impact of the pandemic on their business and the overall economy

exchange4media Staff Mar 26, 2020 1:03 PM

The report also says that 16% of people surveyed claimed to have unsubscribed from a DTH connection or network because of the TRAI rule

exchange4media Staff Mar 2, 2020 11:43 AM