Nearly half will stream it online (47%), while over a third will opt for coverage in newspapers or news sites (36%)
With the English Premier League all set to kick off on Aug 6, e4m analyses a report on the league’s audience profile in India & how brands can leverage the tournament to target premium TV audiences
Experts say that staying relevant is an uphill battle for athletes since their screen time is relatively lower than other endorsers
As per the pre-phase findings of the study, being done in partnership with YouGov, 50% respondents watched all the matches last year and 70% said that they will definitely watch the game this year
YouGov carried out a survey among 251 working professionals in senior management in various companies to understand the impact of the pandemic on their business and the overall economy
The report also says that 16% of people surveyed claimed to have unsubscribed from a DTH connection or network because of the TRAI rule