The app has announced the launch of #U1vibes, a campaign on its app and a contest for the release of the musician’s latest music video, "She’s a Killer"
The series is scheduled from September 24 to October 22
The week-long campaign encourages people to be aware about online safety and digital well-being
The programme aims to spread the message of kindness amongst half a million teens and young adults
The dance reality show has not only helped build on the perception of the channel, but it has also raked in numbers, with an average of 1.18 TVR, making it the highest-rated show on the channel