The campaign features four digital films in which the two cricket experts can be seen engaging in fun & witty banter around exciting elements of Cricket and Ludo
The partnership will entail integration of products and strong synergies in user engagement & distribution in a future-ready ecosystem that will benefit over 450 mn users
The funding has been co-led by Silicon Valley based WestCap Group and Tomales Bay Capital, with participation from Matrix Partners India & Orios Venture Partners