Akshay Kumar, Honda employees feature in new corporate campaign

Honda Motorcycle and Scooter India Pvt. Ltd. Has come out with its new corporate campaign - “Teri Har Udaan, Hamari Shaan”. The campaign, conceptualised by Dentsu One, a Dentsu Aegis Network division, demonstrates how Honda has given wings of freedom to the ride of millions of Indians over last 18 years.

The campaign in collaboration with Chrome Pictures aims to communicate the commitment and experience Honda offers to its customers from pre- sales to after sales, from safety riding training to customisation of products, from racing to adventure. The idea was to showcase all the myriad ways in which the brand touches the customer.

  The story opens in the Honda factory where Honda associates gather for their shifts. The group is joined by Akshay Kumar, the brand ambassador. They stand together and sing, “Dil hai, jaan hai, imaan hai… teri har udaan, hamari shaan hai”.  As the song continues, in the background we see several customers experiencing the commitment that Honda has in sales, after sales, service, road safety, customisation, racing and adventure. Towards the end of the film, we see Akshay Kumar himself experiencing the joy of adventure on the hills while riding Africa Twin. The film marks the introduction of Joy Club- Honda 2Wheeler India’s loyalty program which customers can join and enjoy many benefits.

 Director Hemant Bhandari's, Co-founder, Chrome Pictures said,“Honda is one of the rare experiences one is fortunate to have in their careers. The magnitude of work gone behind it and the outcome makes it a lot more special. I hope the audiences will enjoy it as much we enjoyed making it. For this commercial we covered all of India from the north to the south. Eventually, we shot it across 6 cities - Mumbai, Delhi, Bangalore, Pune, Chennai and Sonmarg. Each city came with its own set of challenges. However among many herculean tasks the ones that stood out were music and casting. It was a big task to create a melody that represented an anthem that defined a brand as big as Honda. Additionally, the correct casting with representation across geographies of the country from north to south was a challenge. These characters needed to be casted keeping in mind timelines, shoot schedule, travel and a million other things. Considering our tight schedules working with Akshay was so smooth and easy thanks to his cooperation and professionalism.”

Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “The trust and patronage of our customers towards 'Brand Honda' reflects in the expanding customer base of 39 million Honda wing riders. With the new corporate film, we aim to further strengthen our commitment by 'Serving our Customers with a Smile' in all areas of engagement and provide them with the 'Joy of Riding' in pursuit of their Dreams.”

Titus Upputuru, National Creative Director, Dentsu One, said, “Usually we create communication for the customers. At times, we create for brand’s internal audience. We thought this could be a rare opportunity where the communication could be more than just customer facing. We thought we could use this opportunity to uplift, motivate and inspire every single individual who is associated with the brand. We asked a question, “How does it feel to make someone fly?”

The song ‘Teri har udaan, hamari shaan’ is an answer to this. Here the Honda associates, dealership staff, service staff take a pledge that they will put all of their ‘dil, jaan, imaan’ into every little thing they do. The film celebrates spirit and action in equal measure, however small or big.”

Abhinav Kaushik, Executive Vice President, Account Management, Dentsu One, said, “In marketing, we often talk about touchpoints through which a brand needs to engage with its customers. For most brands, it’s a tick-mark and a numeric count of how many touch points they have. With this campaign and ground-level initiatives, Honda wants to ‘touch’, ‘empathize’ and ‘engage’ with its customers to create deep-rooted and inseparable bonds of trust and commitment – that transcend the ‘touchpoints to trust-points’. The relentless spirit to create long term value for its customers is clearly the objective that Honda is pursuing here.”

 https://www.youtube.com/watch?v=2Eak9-SJ-kI&t=1s