Angel One's latest campaign highlights app’s speed, security and reliability

Angel One has launched their latest campaign #RahoHameshaSuper. This is the second edition of the Angel One SuperApp campaign.

“Earlier the multi-channel #SuperIsHere campaign introduced the new Angel One SuperApp. Now, the second edition spotlights its key features of being Fast, Secure and Reliable - catering to the needs of young, aspiring investors and traders across diverse regions. The idea behind this film was to take the superior features and make them relatable and easy to understand for anyone watching this from any corner of the country,” the company said in a press release.

Prabhakar Tiwari, Chief Growth Officer, Angel One Limited, expressed his thoughts on the campaign, stating, "RahoHameshaSuper is more than just a campaign; it symbolizes a crucial milestone. The campaign spotlights the full potential of the A1 SuperApp, empowering investors and traders with fast, secure and reliable experience. We have packed the campaign with relatable messages under #AbSamjheKyonHainSuper, specifically targeting Gen Z and young millennials. By showcasing the app's unique features and benefits, we are expecting a significant  boost in the brand consideration scores and facilitate our growth strategies.”

Dinesh Thakkar, Chairman & Managing Director, Angel One Limited, stated, “Angel One is actively embracing innovation and technology within the SuperApp framework, catering to the requirements of all demographics. As Angel One pivots through the dynamic fintech landscape, our dedication remains steadfast towards our North Star — empowering a billion lives with leading-edge solutions and create the most trusted fintech brand.”

#RahoHameshaSuper campaign employs a versatile, multi-channel approach, utilising digital-first strategies and innovative mediums such as influencers, social media posts, AR filters and QR integration to engage diverse audiences.