It was a week of impressive yet eclectic ads from brands across the spectrum. This time around, we were impressed by commercials that showcased a balance of quirk, comedy and a smattering of star power.
Last week, we spotlighted ads by Myntra, Whisper, DixyScott, and Mountain Dew. This time, we have Betterhalf, Dream11, Ecomm Express, LinkedIn, Luminous Power Technologies, MyGlamm and Pee Safe in the last week of May.
Betterhalf
Matrimonial platform Betterhalf’s newest campaign is a quirky take on what weddings can look like for those planning it. The ad uses cricket as a metaphor for the chaos that is the great Indian wedding. The central proposition of the ad is to assure customers that they will enjoy the wedding festivities while Betterhalf takes care of the organisation hassles.
Dream11
Even the most formidable cricket player this T20 season will bow to “Mummy ji” as she goads the team to lift the World Cup this time. Mummy Ji, played by Ayesha Raza, takes the players to task, pushing them to bring home the trophy to put a smile on her son’s face. She becomes a stand-in for every Indian who wishes to see India shine at the World Cup this year. The campaign by DDB Mudra is aptly titled “Yeh Sabka Dream Hai.”
Ecom Express
Ecom Express launched a music video/ad film “Upar wala sab dega” with a peppy take on what drone technology can do to delivery and logistics soon. The campaign lauds the eponymous “Upar Waala” or drones that may soon carry out efficient deliveries, reducing carbon footprint.
LinkedIn’s ad “Stronger together” visually represents what it feels like to compete in today’s job landscape. The film by Leo Burnett India and produced by Prodigious captures the jitters and fears associated with job search and interviews. The film targets young and mid-career professionals who are eager to upskill and advance towards fulfilling careers
MyGlamm
Actor Shraddha Kapoor has been feted on social media for her ability to mimic accents, which has been leveraged by MyGlamm to introduce its Super 4 Liquid Lipstick Stack in its new ad. The actor flawlessly switches from the American drawl to French chic to Russian zest to British posh, demonstrating the adaptability of the product.
Pee Safe
Personal care brand PeeSafe highlighted the need for normalising period talks in its ad for World Menstrual Hygiene Day. The commercial showcases humorous day-to-day instances in a woman’s life where people go to dramatic lengths to avoid any kind of conversations around periods.