'P&G's new campaign is an attempt to spark conversation around the learning crisis'
Girish Kalyanaraman, VP, Brand Operations and Category Leader, Feminine Care, P&G India, talks about their latest campaign, P&G Shiksha’s initiatives & more
With education for underprivileged children across India at the heart of its 18-year-old Shiksha initiative, P&G India on Thursday unveiled its new campaign #Bridgingtheinvisiblegap.
In conversation with e4m, Girish Kalyanaraman, VP, Brand Operations and Category Leader, Feminine Care, P&G India, shares how P&G Shiksha has continued to provide education to millions of underprivileged children since its inception 18 years ago, how it is has spent hundreds of crores in building educational infrastructure and how P&G India plans to market this latest campaign.
“Taking this journey forward with the new campaign, we are attempting to spark conversations around the pertinent learning crisis impacting crores of children in our country. This #InvisibleGap arises when children fall behind and the current learning level is not in line with the expected learning level,” said Kalyanraman.
In a thought-provoking film, P&G Shiksha aims to make this #InvisibleGap visible by creating awareness and urging meaningful action to bridge the invisible gap, says Girish.
Catch the full conversation here
