An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
The Calcutta High Court has stopped Parle from using the brand name until 27th August 2024
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
Amyn Ghadiali’s last role with GOZOOP Group was as President - Business & Integration
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
The games with their instant play feature are accessible across desktop, tablet and mobile devices
The new campaign leverages humour and stand-up comedy to urge parents and guardians to #StandUpForLearningGap
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian Magazine Congress
Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024
‘Headline: Memoir of a Media CEO’ will also be launched on April 24 in New Delhi
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
The ad is complete with lookalikes of prominent national politicians like Arvind Kejriwal, Sonia Gandhi, Mamata Banerjee, Uddhav Thackrey, and Lalu Prasad Yadav and his son Tejashwi Yadav
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about JioCinema’s preparations for IPL 2024 and offerings for advertisers
Prior to this, Priyanka Sharma was associated with Mirum India as Group Head
Sudip Gupta has 30 years' experience across diverse industries
In this edition of ‘She is Strength’, Dr. Sandeep Goyal, Chairman of Rediffusion, shares why Shashi Vandrevala is even today his Shero
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
In her role, Shruti Gupta will head Visa’s business and corporate solutions including Commercial Solutions, Integrated Money Movement and Visa Government Solutions
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
The network cited BARC's comparative analysis conducted during the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023
Swati Darekar played pivotal role as Fiction Head (Vice President HME Content) at Colors (Viacom18) prior to her appointment at Shemaroo
The Rediffusion Board met in Tokyo and unanimously approved the appointment of Oshima
The group’s Mumbai office will be managing the mandate
Prior to this, he was Executive Director at Oxford University Press
Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer
Company’s advertising & promotion expenses dropped to Rs 53.54 crore for the quarter ended June 30, 2023 against Rs 96.92 crore for the quarter ended June 30, 2022
Along with leading the Marketing function, Maheshwari will also head the Fabric Care Category for P&G India
A steep drop in the popularity of 'Twitter killer' has surprised the media and ad industry. Experts discuss what went south for the app, which was launched with a lot of promise
Friends and colleagues remember the myth, the legend and the man that was PG in this hard-bound book released on his birth anniversary last year
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
The agency was launched on 2 July, 1973
Actress Disha Parmar unveiled teaching-learning modules as part of the Spotlight Red campaign
He was earlier Head-Marketing Communication at Tata Projects
The shift, says the network, will enable its viewers to enjoy enhanced flexibility, convenience, and on-demand access to a diverse range of compelling content
In this edition, we shine the spotlight on Aveek Sarkar, the Vice Chairman and Editor Emeritus of ABP Group
Prior to his stint at HAWK, he worked with Talkwalker in the capacity of Sales Director (India)
The bust was unveiled by Maharashtra CM Eknath Shinde; it will be installed at Pradeep Guha Chowk on DN Road, Mumbai
The sculpture will be soon installed at Pradeep Guha Chowk on DN Road, Mumbai
As excitement builds up for the big fat advertising fest, we got talking to the core team of Goafest 2023 about their expectations from this year's event and thoughts about the theme
‘Chunav Kranti Express’, the never seen before political show, helped viewers gauge the political agendas of their leaders in the poll-bound state
The Abby Awards will be held on the 24th, 25th, and 26th of May during Goafest 2023
Girish Kalyanaraman, VP, Brand Operations and Category Leader, Feminine Care, P&G India, talks about their latest campaign, P&G Shiksha’s initiatives & more
Sharat Verma, CMO of Procter & Gamble, and Josy Paul, Chairman, BBDO India, shared insights on the launch of their latest “Share The Load” campaign, the inspiration behind it and more
Madhavan has been with P&G for nearly 5 years
Industry watchers discuss the rationale behind roping in an eclectic mix of Bollywood stars and cricketing greats to promote India's biggest sporting event and what it means for the broadcasters
Prior to this, she was associated with Reckitt India as Lead – Corporate Communications
The Senior Marketing Director of P&G Health spoke to e4m about the FMCG major’s new product, the marketing strategy and more
A study by Kantar in association with P&G Health reveals that only 15% Indians on an average get good sleep at night