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An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Chehneet Kaur Aug 6, 2024 9:23 AM
The Calcutta High Court has stopped Parle from using the brand name until 27th August 2024
e4m Staff Aug 5, 2024 12:53 PM
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM
Amyn Ghadiali’s last role with GOZOOP Group was as President - Business & Integration
e4m Staff Jul 12, 2024 2:09 PM
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Kanchan Srivastava Jun 24, 2024 8:24 AM
The games with their instant play feature are accessible across desktop, tablet and mobile devices
The new campaign leverages humour and stand-up comedy to urge parents and guardians to #StandUpForLearningGap
e4m Staff May 22, 2024 4:58 PM
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian Magazine Congress
Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
e4m Staff May 7, 2024 11:38 AM
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024
‘Headline: Memoir of a Media CEO’ will also be launched on April 24 in New Delhi
e4m Staff Apr 19, 2024 1:19 PM
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
Shantanu David Apr 9, 2024 8:37 AM
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Chehneet Kaur Mar 29, 2024 8:47 AM
The ad is complete with lookalikes of prominent national politicians like Arvind Kejriwal, Sonia Gandhi, Mamata Banerjee, Uddhav Thackrey, and Lalu Prasad Yadav and his son Tejashwi Yadav
e4m Staff Mar 27, 2024 5:30 PM
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about JioCinema’s preparations for IPL 2024 and offerings for advertisers
Shantanu David Mar 21, 2024 9:03 AM
Prior to this, Priyanka Sharma was associated with Mirum India as Group Head
e4m Staff Mar 20, 2024 12:41 PM
In this edition of ‘She is Strength’, Dr. Sandeep Goyal, Chairman of Rediffusion, shares why Shashi Vandrevala is even today his Shero
Sandeep Goyal Mar 13, 2024 8:25 AM
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
Sandeep Goyal Feb 21, 2024 8:34 AM
In her role, Shruti Gupta will head Visa’s business and corporate solutions including Commercial Solutions, Integrated Money Movement and Visa Government Solutions
e4m Staff Feb 13, 2024 1:02 PM
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
Shantanu David Dec 26, 2023 8:35 AM
The network cited BARC's comparative analysis conducted during the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023
e4m Staff Dec 15, 2023 1:54 PM
Swati Darekar played pivotal role as Fiction Head (Vice President HME Content) at Colors (Viacom18) prior to her appointment at Shemaroo
e4m Staff Dec 15, 2023 10:52 AM
The Rediffusion Board met in Tokyo and unanimously approved the appointment of Oshima
e4m Staff Oct 23, 2023 11:52 AM
Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer
e4m Staff Sep 28, 2023 8:26 AM
Company’s advertising & promotion expenses dropped to Rs 53.54 crore for the quarter ended June 30, 2023 against Rs 96.92 crore for the quarter ended June 30, 2022
exchange4media Staff Aug 28, 2023 3:50 PM
Along with leading the Marketing function, Maheshwari will also head the Fabric Care Category for P&G India
exchange4media Staff Aug 28, 2023 2:59 PM
A steep drop in the popularity of 'Twitter killer' has surprised the media and ad industry. Experts discuss what went south for the app, which was launched with a lot of promise
Kanchan Srivastava Aug 22, 2023 8:47 AM
Friends and colleagues remember the myth, the legend and the man that was PG in this hard-bound book released on his birth anniversary last year
Sandhya Raghavan Jul 10, 2023 8:08 AM
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
exchange4media Staff Jul 8, 2023 12:03 AM
Actress Disha Parmar unveiled teaching-learning modules as part of the Spotlight Red campaign
exchange4media Staff Jul 2, 2023 10:00 AM
He was earlier Head-Marketing Communication at Tata Projects
exchange4media Staff Jun 22, 2023 11:50 AM
The shift, says the network, will enable its viewers to enjoy enhanced flexibility, convenience, and on-demand access to a diverse range of compelling content
exchange4media Staff Jun 21, 2023 3:46 PM
In this edition, we shine the spotlight on Aveek Sarkar, the Vice Chairman and Editor Emeritus of ABP Group
exchange4media Staff Jun 15, 2023 8:02 AM
Prior to his stint at HAWK, he worked with Talkwalker in the capacity of Sales Director (India)
exchange4media Staff Jun 14, 2023 2:27 PM
The bust was unveiled by Maharashtra CM Eknath Shinde; it will be installed at Pradeep Guha Chowk on DN Road, Mumbai
exchange4media Staff Jun 7, 2023 11:53 AM
The sculpture will be soon installed at Pradeep Guha Chowk on DN Road, Mumbai
exchange4media Staff Jun 5, 2023 3:47 PM
As excitement builds up for the big fat advertising fest, we got talking to the core team of Goafest 2023 about their expectations from this year's event and thoughts about the theme
Tanzila Shaikh May 18, 2023 1:32 PM
‘Chunav Kranti Express’, the never seen before political show, helped viewers gauge the political agendas of their leaders in the poll-bound state
NATIVE CONTENT May 3, 2023 9:03 AM
The Abby Awards will be held on the 24th, 25th, and 26th of May during Goafest 2023
exchange4media Staff Apr 26, 2023 12:18 PM
Girish Kalyanaraman, VP, Brand Operations and Category Leader, Feminine Care, P&G India, talks about their latest campaign, P&G Shiksha’s initiatives & more
Aditi Gupta Apr 20, 2023 5:38 PM
Sharat Verma, CMO of Procter & Gamble, and Josy Paul, Chairman, BBDO India, shared insights on the launch of their latest “Share The Load” campaign, the inspiration behind it and more
Kanchan Srivastava Apr 20, 2023 8:34 AM
Industry watchers discuss the rationale behind roping in an eclectic mix of Bollywood stars and cricketing greats to promote India's biggest sporting event and what it means for the broadcasters
Aditi Gupta Mar 31, 2023 9:00 AM
Prior to this, she was associated with Reckitt India as Lead – Corporate Communications
exchange4media Staff Feb 15, 2023 6:59 PM
The Senior Marketing Director of P&G Health spoke to e4m about the FMCG major’s new product, the marketing strategy and more
Kanchan Srivastava Jan 24, 2023 8:31 AM
A study by Kantar in association with P&G Health reveals that only 15% Indians on an average get good sleep at night
exchange4media Staff Jan 17, 2023 5:34 PM
