Dell Technologies celebrates the spirit of social innovation
The campaign has been conceptualized and developed by VML
Dell Technologies has announced its new 'Back to School & College' campaign, demonstrating the PC as a transformative tool that enables students to turn their ideas into reality.
Announcing the campaign, Mayuri Saikia, Director of Marketing, Consumer and Small Business, Dell Technologies, India, said, “Today, learning extends beyond the classroom. India’s young learners are stepping out, driven by a desire to make a real difference in society and the country. They are the future problem solvers and thinkers, passionate about creating meaningful change. At Dell, we are inspired by these ambitious students and are committed to providing them with the technology they need to fulfil their purpose. Our campaign celebrates this spirit of innovation and reinforces our belief that young minds have enormous potential to steer our country towards progress and a brighter future.”
The two brand films, “Lamps” and “Mountains”, tell the stories of three students who come up with novel solutions to pressing subjects. The first film focuses on a young boy who, along with his friends, is inspired by a story of triumph over adversity to embark on a mission to improve access to light for children in rural communities. Using Dell's G15 laptop, he creates a design for handmade solar lamps and travels to the community with his friends to present the lamps to the children, alleviating their worries about studying without sufficient light. The second film highlights a young girl who understands the power of teamwork to address the waste issue in the mountains. With the help of Dell's Inspiron 14 Plus, she and her friends create a microsite and design a logo called “Summit Savers” to organize a clean-up drive. This initiative turns into a success, drawing many participants who come together to make a difference.
The campaign will take an omni-channel approach, with brand films going live on Dell's social media channels today. The videos will be promoted on multiple social media platforms such as YouTube, Facebook, Instagram & ShareChat catering to India & Bharat segments in Hinglish and 4 regional languages.
