Digital & shopper marketing are 2 pillars of growth: Jarek Ziebinski, Leo Burnett
“Digital and shopper marketing are the two pillars of growth. While advertising spends are growing 4-5 per cent, the growth in these areas is 25-30 per cent. Clients want it, marketers need solutions for it and thus we have to be experts in it. Half of Leo Burnett’s revenues are expected to come from these areas in the next 2-3 years,” says Jarek Ziebinski, President, Leo Burnett & Arc Asia Pacific.
“Digital and shopper marketing are the two pillars of growth. While advertising spends are growing 4-5 per cent, the growth in these areas is 25-30 per cent. Clients want it, marketers need solutions for it and thus we have to be experts in it. Half of Leo Burnett’s revenues are expected to come from these areas in the next 2-3 years,” says Jarek Ziebinski, President, Leo Burnett & Arc Asia Pacific. More
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advertising
