Elephants go missing from TOI logo: Prime Video creates buzz for its new show
Hundreds of elephants go missing every year. Unnoticed. Just like the two from the Times of India logo on this page, reads the print ad to promote Prime Video’s new show ‘Poachers’
Creative horizons are unimaginably wide, and if used in a thought-provoking manner, the impact can be really strong. And that’s what the recent collaboration of Amazon Prime Video with the Times of India newspaper did: raise awareness against the poaching of elephants and promote their new show ‘Poachers’.
In a recent print campaign executed by Amazon Prime Video, the elephants from the logo of the TOI newspaper went missing. The copy said - “Hundreds of elephants go missing every year. Unnoticed. Just like the two from the Times of India logo on this page.”
Taking to X, TOI posted and said, “For the first time, we, one of the oldest media brands in the country, are going to skip, for a day, the two elephants in our sacrosanct logo. All in the fight against poaching”
[PARTNERED]
— The Times Of India (@timesofindia) February 24, 2024
Are you wondering about the missing elephants in our logo?
It is a reminder of the silent annihilation of these gentle giants.
For the first time, we, one of the oldest media brands in the country, are going to skip, for a day, the two elephants in our sacrosanct… pic.twitter.com/SzMiB0ziPF
People on the internet are lauding this campaign and are appreciating this simple-yet-bold initiative.
In the realm of advertising, print has long been synonymous with tradition. Yet, in a bold move to adapt to modern times, this timeless medium is reinventing itself. With sleek copywriting and captivating visuals, it now seamlessly integrates microsite links and QR codes, all while upholding the esteemed reputation and artistic flair that define print advertising.
