creativity
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role of human creativity
e4m Staff Jul 23, 2024 8:56 AM
On the final day, only two silver and two bronze metals were added to the tally
Mansi Sharma Jun 22, 2024 8:43 AM
Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency business, client expectations, & more
Simran Sabherwal Jun 19, 2024 3:10 PM
e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes
Mansi Sharma Jun 17, 2024 8:59 AM
On Day 3 of Goafest 2024, Shashank Srivastava and Sunil Kataria spoke about the evolving market landscape
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
e4m Staff May 29, 2024 5:34 PM
Set to host experts from the creative sector with a focus on ‘The Age of Adaptability'
e4m Staff May 24, 2024 6:03 PM
By adding categories that are trending in the world, we continue to stay connected with global festivals, say organisers
e4m Staff Mar 14, 2024 3:38 PM
Hundreds of elephants go missing every year. Unnoticed. Just like the two from the Times of India logo on this page, reads the print ad to promote Prime Video’s new show ‘Poachers’
e4m Staff Feb 26, 2024 9:10 AM
At the unveiling event of e4m dentsu Digital Advertising Report 2024, experts came together to discuss the impact of AI on creativity
Tanzila Shaikh Feb 9, 2024 6:50 PM
LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts
Shantanu David Jun 29, 2023 8:35 AM
Here's how the Indian contingent is making its presence felt at the festival of creativity
exchange4media Staff Jun 21, 2023 8:57 AM
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
Tanzila Shaikh May 29, 2023 9:06 AM
On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas
exchange4media Staff May 24, 2023 6:51 PM
The event witnessed an insightful panel discussion with Amrita Thapar, Agnello Dias and Anuradha SenGupta
exchange4media Staff May 6, 2023 9:52 AM
Among the list of eminent speakers from across the globe is a Singaporean virtual influencer Rae
Kanchan Srivastava Apr 12, 2023 8:45 AM
Industry observers note brands need to balance technology with creative marketing solutions while roping in data-driven insights
Nilanjana Basu Apr 11, 2023 9:04 AM
Mind and machine shouldn’t be an either-or in the context of creativity. The best ideas come from the crossroads of creativity, technology and humanity, states The 2023 State of Creativity report
exchange4media Staff Apr 6, 2023 8:29 AM
The annual report ranks the most creative businesses and people in the world based on performance at Cannes Lions
exchange4media Staff Sep 15, 2022 8:06 AM
At the recently held Pitch CMO Summit 2022, a group of expert panellists gave their insights on how data and creativity can make wonders for a brand
exchange4media Staff Jul 1, 2022 8:34 AM
India has already bagged 17 shortlists, adding to the excitement around the five-day extravaganza which is back on ground after two years
exchange4media Staff Jun 20, 2022 9:27 AM
While Mindshare won silver each for HUL & RKSV Securities campaigns, Wavemaker bagged silver for campaigns for Netflix & The Bill & Melinda Gates Foundation
exchange4media Staff Jun 9, 2022 6:56 PM
The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand
Mansi Sharma Apr 6, 2022 8:43 AM
The organisers also said they will accept free of charge any and all Ukraine creatives who are able to attend Cannes Lions
exchange4media Staff Mar 4, 2022 6:16 PM
Cannes Lions will open for entries and registrations on 20 January 2022
exchange4media Staff Nov 17, 2021 8:45 AM
Founder & Managing Director, Actimedia PR & Digital, Amitabh Saksena discussed changes that occurred in the past decades, expansion plans, and more, in the latest edition of 'Rising India Series'
Nafisa Shaheen Jul 7, 2021 8:41 AM
The agency has submitted its work for World For All Animal Care & Adoptions and Wow Skin Science
Misbaah Mansuri May 21, 2021 8:35 AM
While this campaign may seem like an antithetical way to launch a new brand positioning, it recognizes creativity is the most powerful when it's unexpected
exchange4media Staff May 18, 2021 12:34 PM
While most ad agencies admitted to participating in the festival, they noted that they were doubtful whether Cannes Lions should take place as an in-person event this year
Misbaah Mansuri Apr 1, 2021 8:25 AM
The Lions Live team put the spotlight on innovative new ways for brands to engage with customers
Misbaah Mansuri Mar 4, 2021 8:29 AM
Classmate is running the ‘Origami Champions contest’ as part of the launch
exchange4media Staff Dec 22, 2020 1:08 PM
Bruno Bertelli, Global Chief Creative Officer of Publicis Worldwide speaks about the integration of agencies and the new rulebook for CCOs post-COVID
exchange4media Staff Sep 8, 2020 8:31 AM
Will cater to serious hobbyists and small commercial establishments
exchange4media Staff Jul 16, 2020 3:09 PM
PR & Corp Comm experts Deepshika Dharmaraj, Archana Jain, Valerie Pinto, Rashmi Vasisht, Manisha Chaudhury, Pooja Pathak, Shivani Gupta & Nandita Lakshmanan on turning crisis into an opportunity
exchange4media Staff Jul 3, 2020 8:16 AM
Mark Read, David Droga, Jean Lin, Lorraine Twohill and Steve Stoute came together for the discussion
Misbaah Mansuri Jun 26, 2020 8:57 AM
Perfection is boring, and those who seek it are always unhappy, says the veteran actor in the At Home segment on Day 4
Neeta Nair Jun 26, 2020 8:14 AM
Inclusivity was seen to be an ongoing conversation on Day 2 as well
Misbaah Mansuri Jun 24, 2020 7:42 AM
In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success
exchange4media Staff May 29, 2020 1:22 PM
Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise
Shrikant Shenoy Jan 14, 2020 8:24 AM
