In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role of human creativity
On the final day, only two silver and two bronze metals were added to the tally
Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency business, client expectations, & more
e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes
On Day 3 of Goafest 2024, Shashank Srivastava and Sunil Kataria spoke about the evolving market landscape
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
Set to host experts from the creative sector with a focus on ‘The Age of Adaptability'
Unilever was last honoured as Creative Marketer of the Year in 2010
By adding categories that are trending in the world, we continue to stay connected with global festivals, say organisers
Hundreds of elephants go missing every year. Unnoticed. Just like the two from the Times of India logo on this page, reads the print ad to promote Prime Video’s new show ‘Poachers’
At the unveiling event of e4m dentsu Digital Advertising Report 2024, experts came together to discuss the impact of AI on creativity
LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts
Here's how the Indian contingent is making its presence felt at the festival of creativity
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
Some moments from the festival of creativity
On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas
The event witnessed an insightful panel discussion with Amrita Thapar, Agnello Dias and Anuradha SenGupta
WCIW will he held from April 15-21
Among the list of eminent speakers from across the globe is a Singaporean virtual influencer Rae
Industry observers note brands need to balance technology with creative marketing solutions while roping in data-driven insights
13 Indian creative veterans among awarding jury
Mind and machine shouldn’t be an either-or in the context of creativity. The best ideas come from the crossroads of creativity, technology and humanity, states The 2023 State of Creativity report
The annual report ranks the most creative businesses and people in the world based on performance at Cannes Lions
At the recently held Pitch CMO Summit 2022, a group of expert panellists gave their insights on how data and creativity can make wonders for a brand
India has already bagged 17 shortlists, adding to the excitement around the five-day extravaganza which is back on ground after two years
While Mindshare won silver each for HUL & RKSV Securities campaigns, Wavemaker bagged silver for campaigns for Netflix & The Bill & Melinda Gates Foundation
The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand
The organisers also said they will accept free of charge any and all Ukraine creatives who are able to attend Cannes Lions
Cannes Lions will open for entries and registrations on 20 January 2022
First batch of master class in writing began on Aug 14
Founder & Managing Director, Actimedia PR & Digital, Amitabh Saksena discussed changes that occurred in the past decades, expansion plans, and more, in the latest edition of 'Rising India Series'
The agency has submitted its work for World For All Animal Care & Adoptions and Wow Skin Science
While this campaign may seem like an antithetical way to launch a new brand positioning, it recognizes creativity is the most powerful when it's unexpected
While most ad agencies admitted to participating in the festival, they noted that they were doubtful whether Cannes Lions should take place as an in-person event this year
The Lions Live team put the spotlight on innovative new ways for brands to engage with customers
Classmate is running the ‘Origami Champions contest’ as part of the launch
Bruno Bertelli, Global Chief Creative Officer of Publicis Worldwide speaks about the integration of agencies and the new rulebook for CCOs post-COVID
Will cater to serious hobbyists and small commercial establishments
PR & Corp Comm experts Deepshika Dharmaraj, Archana Jain, Valerie Pinto, Rashmi Vasisht, Manisha Chaudhury, Pooja Pathak, Shivani Gupta & Nandita Lakshmanan on turning crisis into an opportunity
Mark Read, David Droga, Jean Lin, Lorraine Twohill and Steve Stoute came together for the discussion
Perfection is boring, and those who seek it are always unhappy, says the veteran actor in the At Home segment on Day 4
Inclusivity was seen to be an ongoing conversation on Day 2 as well
In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success
Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise