GoaFest 2009: Media Abbys shortlist announced
Following round one of the judging process for Media Abbys, the shortlist for the final round were announced on March 17. There are 77 entries shortlisted for the final rounds across 13 categories. The Media Abby Awards will be held on April 3 during the GoaFest 2009.
Following round one of the judging process for Media Abbys, the shortlist for the final round were announced on March 17. There are 77 entries shortlisted for the final rounds across 13 categories. The Media Abby Awards will be held on April 3 during the GoaFest 2009.
This year, there are 34 judges to evaluate the media entries across 13 categories, which include Best Use of Television, Best Use of Cinema, Best Use of Newspapers and Magazines, Best Use of Outdoor and Ambient Media, Best Use of Special Events and Stunt\Live Advertising, Best Use of Radio, Best Use of Internet and New Media, Best Use of Sponsorship, Best Use of Branded Content, Best Use of Mixed Media, Youth Marketing, Vertical Marketing, and Pro-Bono Marketing.
Some of the major clients that have been shorlisted across the categories include Vodafone, Axe, Colgate, Sunsilk, and Virgin Mobile, among others.
The 77 entries shortlisted are as follows:
"GOAFEST
- MEDIA ABBYS 2009" |
|
LIST
OF SHORTLISTED CASE STUDIES |
|
| SR.NO. | CATEGORY AND CASE STUDY TITLE |
| 1 | BEST USE OF TELEVISION |
| I | Godrej Eon x Lcd |
| ii | Lets just Play |
| iii | India votes : To shave… or Not ? |
| iv | How to release a campaign before releasing it |
| v | 20 milion Experiences, in 10 seconds |
| 2 | BEST USE OF CINEMA |
| I | TATA ACE - Amhi Satpute |
| ii | Asian Paints - Chalk Board & Glow Wall - Bhoothnath |
| iii | VERVE - Dostana |
| iv | Ghajini Power Styling by van heusen |
| 3 | BEST USE OF NEWSPAPERS AND MAGAZINES |
| I | TROPICANA 100 % - TOI |
| ii | Colgate "oral Health Month" |
| iii | All the A's are with us |
| iv | Launch In india Gets Competition to see red ! |
| v | IBM Action - (Verb) Highlighter |
| vi | Tanishq Aleya |
| vii | Hero Honda tagline becomes front page headline |
| viii | Breaking Barriers |
| 4 | BEST USE OF OUTDOOR AND AMBIENT MEDIA |
| I | The Iron Man |
| ii | Ganpatti Bappa - (2.0) |
| iii | Opinion Poll |
| iv | Slim: VLCC |
| v | Khujli Mitaye - Itch Guard ( Tube) |
| vi | Free Calls between friends |
| vii | A serious book store for the city of book covers |
| viii | Yeh hai 'Dilli 6' , Mere Yaar !!! |
| 5 | BEST USE OF SPECIALEVENTS & STUNT\LIVE ADVERTISING |
| I | The Iron Man |
| ii | The Scooty Institute : TVS |
| iii | Ganpatti Bappa - (2.0) |
| iv | Opinion Poll |
| v | Playground is a classroom without walls, giving children freedom…. |
| vi | Live Stunt Advertising with a bollywood pot boiler flick |
| 6 | BEST USE OF RADIO |
| I | Jaggu Ki Safai |
| ii | RmkV Wedding Silks - We pay your bills |
| iii | Dheena's Guinness world record |
| iv | Vodafone Owns Call conference platform by taking it LIVE on Radio !! |
| v | Listeners are the new radio programmers |
| vi | Listen to Your Heart Beats |
| 7 | BEST USE OF INTERNET AND NEW MEDIA |
| I | Ganpatti Bappa -(2.0) |
| ii | Matt The Mind Reader |
| iii | Matt The Mind Reader |
| iv | Wimbledon Fever in your Inbox |
| v | Say "CONDOM" aloud |
| vi | Celebrate with Cadbury Dairymilk |
| vii | 1 Billion Votes |
| 8 | BEST USE OF SPONSORSHIP |
| I | " Kya aap panchvi pass se tez hai " |
| ii | Success begets Success |
| iii | Serena Williams & HP…. |
| iv | "Value Investing" - The Warren Buffet Way |
| v | Was it a DLF or Nokia IPL ? |
| vi | Airtel:Who is the Big Boss ? |
| 9 | BEST USE OF BRANDED CONTENT |
| I | The Great Indian Shopping Festival |
| ii | Sunsilk styles bollywood |
| iii | Salam- E - Ishq |
| iv | Live Stunt Advertising with a bollywood pot boiler flick |
| v | Mad in singapore |
| vi | Meera Mom & 1 |
| vii | Limca Book Of Records |
| viii | Diwali Rishton ki |
| 10 | BEST USE OF MIXED MEDIA |
| I | Bringing Intel Back - Onam Integration & Promotion |
| ii | India votes : To shave… or Not ? |
| iii | OHM - Creating Surround |
| iv | Viacom 18 -KKK Launch |
| v | K.I.L.B. |
| vi | Lets just Play |
| vii | Taaza Udaan |
| viii | Playground is a classroom without walls giving children freedom |
| ix | Hair & Care Style Icon |
| 11 | YOUTH MARKETING |
| I | The Scooty Institute : TVS |
| ii | Axe Gets Irresstible |
| iii | Hatke : climax with virgin |
| iv | India votes : To shave… or Not ? |
| v | Vodafone captures the youth with the war for love |
| vi | Independence day National Anthem Recreated |
| 12 | VERTICAL MARKETING |
| I | Colgate in Pursuit of the most elusive |
| ii | Pedigree dog lover |
| 13 | PRO BONO MARKETING |
| I | Vote for india's new national animal |
| ii | Artist Reach Out |
