Uniqlo India has put its media account up for pitch, according to industry sources. The move signals a review of the apparel brand’s media strategy as it continues to scale its presence in the Indian market.
Mindshare was appointed Uniqlo India’s media agency in 2019, coinciding with the brand’s entry into the country. BBH India currently handles Uniqlo’s creative mandate and continues to be associated with the brand.
When e4m reached out for an official comment, the company neither denied nor confirmed the development.
This move comes at a time when Uniqlo has stepped up its marketing investments in India through a series of high-visibility campaigns. The brand’s recent fall/winter push for Heattech featured Kareena Kapoor Khan and was rolled out across digital, print, outdoor and in-store touchpoints.
Earlier this year, Uniqlo also launched a campaign featuring Rahul Dravid, spotlighting everyday essentials such as AIRism polos and wrinkle-free shirts. The campaign ran across digital, social media, outdoor and retail formats, targeting urban consumers.
In addition, the brand has experimented with large-format outdoor activations, including a Delhi Metro branding exercise for Heattech, and connected-TV-led digital campaigns for seasonal collections.
Uniqlo India showed strong growth in the fiscal year ending March 2025 (FY25), with revenues crossing ₹1,100 crore (approx. ₹11 billion) and profit after tax more than doubling to ₹178.4 crore, achieving a 15% profit margin, highlighting successful expansion in metro areas and strong e-commerce growth, as per reports from late 2025.
Uniqlo entered India in partnership with the Tata Group and operates stores across key metros. Its agency review comes amid intensified competition in the fast-fashion and premium casualwear segment, with brands sharpening their media strategies to drive both footfalls and online sales.