HP encourages students to make smart choices with ‘Power to Do it All’ campaign
The brand has launched two short films conceptualised by Lowe Lintas
HP India has launched ‘Power To Do It All’ campaign, featuring its latest range of Pavilion laptops. The campaign aims to appeal to the GenZs, who are digital natives and use technology in every thing they do. Conceptualized by Lowe Lintas, the campaign focuses on real-world problems faced by students and how the HP Pavilion notebooks solve those problems.
The multi-film campaign features celebrities Yashaswini Dayama and Ahsaas Channa, reprising their roles from the ‘Alisha Garima Diaries’ campaign by HP last year. Each film showcases relatable college situations, highlighting the reasons of preferring HP Pavilion range for students buying their first laptops.
Commenting on the launch of the campaign, Prashant Jain, Chief Marketing Officer, HP India, said, “GenZ needs from computing are beyond the ordinary. Our endeavour at HP is to make their interaction with technology intuitive and effortless. The Pavilion range, with its mobility, design and features like touch, eye safe display, solves for GenZs’ every day challenges and new needs, as they step into the world of high school and college.”
“This campaign has been conceptualised as a multiple part content series. It takes off where we left last year, educating customers about features which meet their needs, ” he added.
Students are constantly juggling between school, tuition, extracurricular activities, and maintaining an active social life. There is always a lot to do and not enough time to do it in. HP believes that as lifestyles evolve, there is a need to provide innovative solutions to make the interplay between work and play seamless.
The ‘Power To Do It All’ campaign is live across TV, digital, and social media platforms. HP India hopes to cater to the needs of college students and establish the newest Pavilion range as the obvious choice for students buying their first laptops.
