Dinesh Joshi joins Wipro as GM and Head of External Communications
Prior to this, Dinesh Joshi was with HP India as Head of Corporate Communications
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Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
e4m IDMA 2024: HP’s campaign for its Omen gaming laptop range wins gold metal
The brand took home the award under the Cross Mobile Integration sub-category
Dinesh Joshi departs from HP India
He had been with HP India since 2016
HP looking for Head of Communications
As per the company post, the Communications Manager for India will be accountable for developing, driving, and executing the overall communications strategy
HP India launches ‘Be Unstoppable’ campaign to showcase the power of AI PCs
The campaign features Randeep Hooda
Byju’s RD Deshpande joins PR Professionals as President
Wing Commander RD Deshpande joins PR Professionals following his tenure with Byju’s where he led the Learning and Development function
Piyush Pandey shares insights on crafting iconic ads
In Shantanu Deshpande’s podcast, the ad legend shares his personal and professional life experiences
‘No opportunistic sale’, says Bombay Shaving Company CEO about Prachi Nigam ad
The company's chief exec, Shantanu Deshpande, praised his marketing team on LinkedIn: 'Love to see my team ooze class'
HP India bags 2 metals at Indian Marketing Awards 2023
The brand won 1 gold and 1 silver metals across categories for their outstanding work
HP appoints Ipsita Dasgupta as SVP & Managing Director, India Market
Ipsita joins HP from Apple where she most recently served as Senior Director of Marketing for Apple Services
'D2C lets you break the barriers of traditional marketing'
Shantanu Deshpande and Deepak Gupta, Co-founders of Bombay Shaving Company, talk about the brand's new logo, upcoming projects and more in this week's episode of e4m's D2C Revolution series
Strategy for 'Pushpa Impossible' focused more on engagement & outreach: Vaishali Sharma
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's popular shows
RK Swamy files DRHP with SEBI
The funds raised through the IPO are proposed to be utilized for working capital
Shantanu Deshpande named Managing Director-Michelin India
Deshpande has been with Michelin for 23 years
AyushPay names Vivek Kapoor as Co-Founder and Chief Business Officer
Kapoor is former Co-Founder of Dineout
The Sourrce unites ensemble of storytellers for 2023-2025
The Sourrce, founded by Shikha Kapur, will be collaborating with 14 new-age directors and storytellers
WATCHO and IWMBuzz team up for Grand Awards Night
The partnership will offer an exceptional and promising entertainment experience to all its viewers and fans across the nation
ClanConnect bags Frost & Sullivan’s Competitive Strategy Leadership Award
With the win, the startup joins the ranks of previous recipients like Tata Communications, Wipro, Mahindra & Mahindra and Jindal Steel
No one innovates, implements to unimaginable scale as India does: Jyoti Deshpande
Deshpande, CEO of Viacom18 was speaking at the FICCI Frames 2023
IAA India Chapter to host digital event IAA TechPulse
The event will be co-chaired by Anant Goenka, Executive Director of The Indian Express Group, along with Neena Dasgupta, CEO & Founder of The Salt Inc Consulting and CEO of Aidem Ventures
Valerie Pinto, Ahmed Aftab Naqvi & Ashwini Deshpande are Jury Chairs for ABBY One Show
Pinto, Naqvi and Deshpande join as Jury Chair for Public Relations category, Jury Chair of Mobile Category, and Jury Chair of Design category respectively
We don’t look at the business with TV and digital demarcation: Jyoti Deshpande, Viacom18
Panellists at the 'Future of Video India' conference held on April 13 discussed the pressing issues of the streaming industry in the post-pandemic era
Jio Studios unveils content slate of over 100 films & original web series
Jyoti Deshpande, President - RIL Media and Content Business, says the idea is to venture into language and make local cinema mainstream
HP encourages students to make smart choices with ‘Power to Do it All’ campaign
The brand has launched two short films conceptualised by Lowe Lintas
Crayons Advertising files DRHP with NSE Emerge to go public
Is the first major advertising agency to go public in India
Prashant Deshpande elevated as Chief Brand Officer, Kurlon
In the newly created role, Deshpande will be looking after brand communication, retail business and CSR
Aaj Tak clocks 15% viewership share on Guj, HP election counting day
As per BARC data, the channel has clocked an average AMA of 334.1 (000)
Publicis’ Maurice Lévy & Arthur Sadoun put the spotlight on HPV-related cancer
The group is leveraging the impact of its ‘annual wishes film’ to drive awareness around the Human Papilloma Virus
Pitch Top 50 Brands 2022 honours landmark ideas & innovations
Disney Hotstar, Amazon India, Asian Paints, Byju's and Nykaa among key winners across 10 categories
HP launches programmatic DOOH campaign for Spectre 360
The campaign has been jointly executed by Lemma and Yahoo
Best Diwali ads 2022: Gratitude and empathy at the heart of festive campaigns this year
We pick out the campaigns that have stood out among the clutter of festive ads
This Diwali, HP World Stores make space for local artisans
The short film #ThodiSiJagahBanaLo is an ode to Indian artisans
The minority of touch points actually deliver majority of impact: Soumya Mohanty, Kantar
Mohanty, MD & Chief Client Officer - South Asia, Insights Division, Kantar, spoke at the e4m MarTech India Conference about leveraging new touchpoints and communication in a changed customer journey
Rahul Bose & Ishaan Khatter engage in witty banter for HP Spectre
The campaign has been conceputalised by Lowe Lintas
Allu Arjun channels Pushpa in new Astral Pipes ad
The TVC aims to stir conversations amongst the viewers about the strength, durability and resistance of Astral Pipes
MSD Pharmaceuticals rolls out campaign with Sara Ali Khan
The #hpvsearchkiyakya is a public awareness campaign to educate about HPV prevention
Curiosity, research, open mind: How Cannes Lions shortlist jury members are prepping
We speak to Ashwini Deshpande, Sumitra Sengupta and Anusheela Saha to know their feelings on being part of the shortlist jury
From #EmotionCalledBiryani to Fan Nahin Fantastic: Ads we loved this fortnight
The films were released between April 09 and April 22, 2022
Disney-Star to present world TV premiere of ‘Pushpa: The Rise’
The movie will be premiered on Star Maa and Star Suvarna in March followed by Star Vijay & Asianet in April
Viacom18 CEO Jyoti Deshpande appointed Co-Chair of FICCI Media & Entertainment Board
This is the first time a woman executive from media industry has been appointed as one of the office bearers of this vertical
HP India launches 'DiyeSeDiyaJalao’ campaign to celebrate the festive spirit of Diwali
The campaign has been conceptualized by Simple Creative
e4m to honour exceptional design in the communication space
The Indian Design Excellence Awards aims to reward the best in design and creative space across various media and advertising channels
Lendingkart appoints Ram Deshpande as Head of Marketing
In his new role, Deshpande will be responsible for varied brand-building activities across traditional and digital marketing communications for the group
What's on new Viacom18 CEO's plate? Strengthening regional TV, digital biz, say experts
With the company finally getting a leader on top with the appointment of Jyoti Despande, Viacom18 now looks to move beyond its Hindi GEC and Kids bastions
With Jyoti Deshpande in charge, Viacom18 eyes ambitious scale-up
Deshpande will help bring synergies across all of Reliance’s media interests & investments and further equip the company to drive growth opportunities, the company has said
Jyoti Deshpande takes over as Viacom18 CEO
She was, most recently, the President - Media and Entertainment at RIL
'Kuch khas hain' says industry about Mondelez's Cadbury ad revisit
The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped
Brand lift study reveals unprecedented impact on mCanvas’ PharmEasy mobile ad campaign
mCanvas' mobile ad led to engagement levels that surpassed industry benchmarks
DB Jodhpur releases 25th Anniversary edition
The mega edition was released on the publication's 25th anniversary in the city