In new campaign, Indeed say #LetJobsFindYou
The campaign has been conceptualized and created by DDB Mudra
Indeed has unveiled a new creative campaign that connects job seekers with relevant work opportunities, seamlessly. The campaign seeks to garner the attention of new prospects and introduce the brand to them through targeted advertisements that meet their requirements.
The new creatives are built on the theme of "Let Jobs Find You".
The ad campaign goes live across the country in multiple local languages like Hindi, Marathi, Bengali, Gujarati, Tamil, Telugu and Kannada.
The creatives feature two advertisements - One tells the story of a young girl in an office set up trying to print out her resume when she is surprised by a large blue balloon that has a job offer from a recruiter who spotted her on Indeed. She pops the balloon because the salary does not meet her expectations but immediately gets a second balloon with a better offer.
The second ad also follows the same tone, depicting a food delivery executive having just completed an order and is startled by a balloon that offers him a job. He too pops the balloon and then receives another offer for a job with greater benefits. These ads depict scenarios of jobseekers being offered jobs that are the correct fit for their roles and skillsets, highlighting that the right jobs find jobseekers on Indeed’s platform.
“Indeed has always been an advocate for job seekers, and we continue to work towards our mission of helping people find the right job for themselves. Many job seekers in India today consider Indeed as their go-to job resource and it is a testament to how Indeed helps make opportunities find them, instead of the other way around.”
“Having observed the Indian labour market scenario for close to more than a decade, we strongly understand the unique perspective and requirements of Indian job seekers, and offer customised solutions to help India get to work,” said Nishita Lalvani, Director, Indeed India and SEA.
The ad has been conceptualized and created by DDB Mudra. The ad films are live on Jio Cinema during the current sporting season.
