JBL unveils festive campaign
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
JBL has announced the launch of its festive campaign ‘Engineered for Emotion’.
“This campaign underscores JBL’s commitment to crafting products that do more than deliver superlative sound—they are designed to evoke deep emotions. Emotions that enhance mood, help with self-expression and authenticity, motivate as well as trigger goosebumps. The campaign runs from September to November, targeting audio enthusiasts, with a focus on providing exceptional audio experiences. JBL’s ‘Engineered for Emotion’ campaign is a celebration of how sound can impact and influence on a profound level, enhancing the joy, nostalgia, and togetherness the festive season evokes,” stated a press release.
“At JBL, we don’t craft our products only for the superlative sound they offer. They’re engineered for the emotion that superior sound evokes. Our headphones and TWS earbuds are engineered for evoking goosebumps. Our soundbars are engineered for the thrills and chills, our partyboxes and bluetooth speakers are engineered for pounding heartbeats, for racing pulses, for the joy on someone’s face as they rediscover a song from their youth that they hadn’t heard in decades. We are marrying the engineering of JBL with the warmth, authenticity and visceral core of human emotions.”, said Vikram Kher, Vice President, Lifestyle, HARMAN India.
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke. One film shows a young man enjoying a late-night party without disturbing his family, thanks to the JBL Tune 770 NC and JBL Tune Beam. Another film captures a couple bringing life to their gathering by dancing to a song only they can hear through the JBL Live Beam 3 and JBL Live 770NC. A third film depicts a successful man taking time out for a personal tradition with his mother, enhanced by the JBL Tour One M2, while at an office party. The final film features a couple transforming a black-tie event with the JBL Partybox Ultimate to a groovier and more vibrant affair. These films emphasize how JBL products are engineered to create profound emotional experiences.
