Maddys 2013: “It’s about bringing quality work to the table”

The Maddys 2013 witnessed a large number of new agencies participating and taking home metals along with the judges’ appreciation.

exchange4media speaks to some of the ecstatic winners to find out what it means to win at the Maddys and their expectations for the next year…

According to Arvind Ramalingam, Chief Creative Officer, TCC (The Communication Central), “It’s special this year because we got the maximum number of metals. This is the second time we are the runner up for Agency of the Year Award and it is a great feeling for us at TCC. That shows consistency in creating meaningful work. It’s really great to see my team’s hard work paving the way. The core principal is that we have to do work that will meet the client’s problem and help in gathering some recognition for the agency. On a personal level, we had a great show overall and are looking forward to creating much better work and taking our standards to the international level.”

Sreeja Pillai, General Manager, TCC added here, “It is not just the creative excellence; our work has provided value to the clients, who have been with us since our inception, and that has helped us produce great work.”

Sai Sunil, Business Director, McCann remarked, “There were far more entries this year compared to the last year. The awards are getting bigger. From McCann’s view, we had sent just 10 entries out of which we bagged six metals, which is just amazing. We missed out on the Agency of the Year Award only because we were not present in all the categories. We hope to get more metals in the next Maddys.”

Muffi, Chief Creative Consultant, Banana Brand Works is happy that his agency begged six metals for eight of its entries. He said, “Our philosophy is to bring out creativity and then desire for the work that deserves recognition. We plan to send in at least 10 to 20 entries next year.”

“I believe what has brought us here is the team work,” noted Shree Prakash, Creative Officer, Feswa Creatives. He added, “What is more important is producing good quality work and not just working for the awards. More than awards, it’s the client’s happiness and satisfaction that is important. It is a proud moment for us as we have received six awards out of the eight entries that we had sent.”

RK Swamy team said, “We are very happy that we have bagged the Agency of the Year award. This is completely due to the hard work that all of us have put in. It’s true that we don’t work with awards in mind, but it’s always nice to be recognised for the hard work that the entire team put in throughout the year. This is completely due to the team work. Fresh blood and fresh talent has worked well.”

P Leela Ram, Creative Director, Chirpy Elephant remarked, “Everyone is happy when they receive an award and so are we. It’s not just awards that matter at Chirpy, it’s more about bringing quality work to the table and getting recognised for the work. Quality has always been and will be the first preference for us. I owe this award to my partner Jairaman, who has always been with the whole team, guiding us. We have been in the industry for quite some time, and both I and my partner have been regular at almost all the awards functions.”