TikTok Experiences Explosive Growth In Electronic Music As User Preferences Shift
The platform continues to shape the music industry, serving as a launchpad for viral hits.
While major acts like the Gallagher brothers are gearing up for stadium tours this summer, a new musical wave is emerging on TikTok—electronic music. For the first time in 2024, genres like techno and house have surpassed indie and alternative in TikTok video views, signaling a major shift in user preferences.
Globally, videos tagged with #ElectronicMusic garnered over 13 billion views in 2024, a 45% increase from the previous year. Even more striking, the number of videos using the tag more than doubled during the same period, outpacing the growth seen in rap, hip-hop, and indie/alternative categories.
TikTok attributes the rise of electronic music to its growing accessibility and the mainstream success of UK artists like Disclosure and Joel Corry. “Dance music has become more commercial and widely accepted,” said Toyin Mustapha, TikTok’s Head of Music Partnerships for the UK and Ireland. “TikTok is breaking genre boundaries for artists.”
The platform continues to shape the music industry, serving as a launchpad for viral hits. For example, Adam Port's "Move" became a global chart success after gaining traction on TikTok, while Pawsa's "Dirty Cash (Money Talks)" reached No. 17 in the UK following its viral TikTok trend.
