Maggi brings voices from rural India to the fore in new north campaign
The campaign 'Khao to MAGGI Noodles Khao' features real people from districts across UP and Bihar
Maggi has released a campaign, casting real consumers from UP and Bihar in its campaign titled “Khao to MAGGI Noodles Khao”.
The campaign features real people from towns and villages in districts across UP and Bihar, such as Gazipur, Jaunpur, Nalanda, and Nawada, sharing stories of the trust, quality, and delight that MAGGI Noodles has brought to their lives for decades now.
Talking about the campaign, Rajat Jain, Head – Foods Business, Nestlé India, said, “MAGGI is a brand truly loved by everyone across the country. Our consumers remain our true champions, and their love and trust have played a big role in the brand story. It is our privilege to give a voice to that love in this campaign which is truly a category-first initiative. Who better than them to be the face of our campaign which speaks to the years of quality, trust, and unmatched happiness that MAGGI Noodles is known for.”
The campaign will be rolled out across print, out-of-home and social media and is set to feature some interesting brand stories from real consumers.
