New brand H&M Move launches with campaign featuring Jane Fonda & JaQuel Knight
The campaign sees Jane once again take up her role as a workout instructor while JaQuel joins her in guiding the workout
New brand H&M Move is launching with a global workout campaign led by Movers - fitness expert Jane Fonda and choreographer JaQuel Knight.
The launch campaign sees Jane once again take up her role as a workout instructor and invite the world to move. JaQuel joins her in guiding this intergenerational workout, celebrating all forms of movement and Movers - from the highly skilful to joyfully playful.
"I've spent a lot of my own life getting people to move and was naturally drawn to the mission of H&M Move to get the whole world moving, I also really liked their philosophy of 'movewear' over 'sportswear.' To me, it's not about sports or being the most athletic. It's about giving your body the kind of movement it needs to stay healthy so it can take care of you, said," Jane Fonda.
"Collaborating with H&M Move felt like a great opportunity to further my personal mission to break down the barriers to movement and get the world moving and dancing. Together, we're creating a new precedent when it comes to sport and showing that there's no subscription needed to move," said JaQuel Knight.
"H&M Move is a movement brand. We're here to celebrate movement and invite the world to move. Removing barriers to sport is very much at the heart of our purpose, starting with democratising sports apparel. We provide a wide range of movewear across several categories that are stylish, functional, and incredible value for our customers. Combined with our passion to get everybody and every body moving, together with our Movers Jane Fonda and JaQuel Knight, we are truly inspired for the journey ahead of us," said Simon Brown, General Manager H&M Move.
