Nostalgia, humour, AI magic and stories we loved: 15 ads that defined 2024
Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year
In 2024, the advertising landscape continued to evolve, fuelled by creativity, nostalgia, and social media’s unmatched ability to amplify stories. From reviving iconic characters and movie casts to sparking meme-worthy conversations, brands leaned heavily on cultural connections. Meanwhile, influencers, AI and quirky narratives became game-changers, proving the limitless potential of storytelling. While some ads thrived on humour and relatability, others drew criticism, sparking widespread discussions.
This year’s headlines were dominated by campaigns that merged entertainment with marketing, offering a unique blend of emotions, nostalgia and innovation. Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, these ads ensured they were the talk of the town. Here’s a curated list of the top 15 most talked about advertising moments of 2024, showcasing how brands captivated audiences and kept the buzz alive.
