OPPO’s ‘seize the night’ campaign talks about night photography features of its new device
The ‘seize the night’ campaign will run across social media and traditional media channels globally
OPPO has launched its new ‘Seize the Night’ brand campaign on the back of the launch of its latest device - OPPO R17 Pro. The digital campaign focuses on clicking the perfect shots especially during night as it becomes tougher to capture beautiful moments, primarily because of lighting issues. However, fun and vivid nights have become a key part of people’s lives these days, which means people tend to come alive during the night as much as they do during the day, if not more.
The company in a statement said OPPO understands this sentiment and has therefore worked towards developing cameras that will enable everyone to capture their favourite moments even in low light situations without compromising the beauty of the picture. Through the ‘Seize the Night’ campaign, OPPO shows users that it understands their need to capture exciting and fun moments during the night and with OPPO’s latest devices, they can do so with precision and quality.
The recently launched OPPO R17 Pro has been enabled with upgraded technology that makes it a smartphone designed for night shooting. The R17 Pro features a software-level AI Ultra-clear Engine that allows users to take high-quality night photos. The phone is also equipped with a variable smart aperture of f1.5/f2.4 which can automatically adjust to the lighting conditions making images sharper and clearer in both bright and low light situations and has an OIS (Optical Image Stabilization), which can stabilize images and guarantee a longer exposure time to brighten night-time photography, especially with a 7P lens module. The combination of these two features further heightens precision in night-time photography. The phone leaves users with no restrictions to adhere to during night and flex their photography skills with full creativity.
The ‘Seize the Night’ campaign will run across social media and traditional media channels globally. OPPO has also launched a microsite to help users understand the essence of the campaign and assist them in becoming master photographers of the night.
