Otrivin unveils a thumb-stopping digital campaign
The mobile-first digital campaign features four compelling films
Otrivin has launched a mobile-first digital campaign featuring four compelling films.
The brand not only communicates the core benefits of fast relief and long-lasting relief from blocked nose but also drives education about nasal sprays as a format in a fun and interesting way.
The new mobile-first digital campaign by Otrivin will be launched on all Meta platforms, including Facebook and Instagram, along with YouTube.
Speaking on the new campaign, Bineet Jain, Category Head - Pain & Respiratory Health, Haleon India (erstwhile GlaxoSmithKline Consumer Healthcare) said, "We are excited to launch this new digital campaign that draws inspiration from behaviour of people on group chats of popular messaging platforms. Our endeavour is to educate the consumers that Otrivin provides quick and long-lasting relief from blocked nose, without having to compromise on the key moments of life. We hope to enable more people to breathe their best.”
