Shraddha Kapoor masterminds 'fashion's greatest heist' in new AJIO ad
The TVC for AJIO All-Star also stars Shruthi Hasan, Guru Randhawa and Abir Chatterjee
AJIO has launched a new ad for its All-Star sale, starring Shraddha Kapoor as the mastermind of "fashion's greatest heist" who brings together four cool con artists, from each corner of the country, to raid AJIO’s treasury of global international brands. The much-awaited AJIO All-Star sale is back with top fashion brands at unbelievable offers.
Each celeb had a hand in the haul. Shraddha Kapoor was cast as the kingpin – or the queenpin --- of the show. Shruthi Hasan, the expert safecracker who cracked open the codes. Rapper Guru Randhawa, the getaway guy with the wheels. And Bengali superstar Abir Chatterjee, complete the gang, with his bunker of disguises.
The loot includes brands Adidas, Nike, Superdry, Steve Madden, Levis, Mark & Spencer, Armani Exchange, Mavi, Ritu Kumar, W, Masaba, Muji, among others. But it doesn’t stop there, with daily prizes and multiple offers, this All-Star Sale is set to be one of the biggest yet. Additionally, AJIO promises superfast delivery, doorstep refund and easy exchange. India’s hottest fashion destination, AJIO is bringing over 1.2 million styles across 5000+ international and Indian brands available at 50-90% discounts.
AJIO CEO Vineeth Nair adds, “We have always been the house of global brands. The All Stars Sale is all about the real stars of the AJIO sky – the big brand names. And that’s why we bring together a galaxy of superstars like Shraddha Kapoor, Shruti Hassan, Guru Randhawa and Abir Chatterjee to ‘raid’ the loot. The idea of the Heist, which was born from a collaborative ideation process seemed like a cool, slick way to stand out from the clutter.”
The heist campaign sparked online frenzy when Karan Johar dropped a teaser trailer on Instagram, and can be seen all over Television, Youtube, Instagram, and other social media. So go ahead, download the app and grab your piece of the loot.
Watch the full film here.
According to Robbie Anthoney, Founder and Chief Creative Officer of the agency - Phantom Ideas, “When you get the best brands at these prices, it’s a steal. We just took that idea and put a quintessentially AJIO spin on it – slick, cool and a bit mad. The language and tone of the film is an ode to the classic crime caper.”
This 360-degree campaign will run across India on TV, OTTs, social, digital, print and radio.
