Sony India launches CGI campaign for Holi
The CGI-based video showcases the XV800 party speaker in a larger-than-life portrayal
Sony India has rolled out a Computer-Generated Imagery (CGI) campaign for Holi, which is aimed at transforming the way we enjoy this colourful festival. In line with the brand's vision, this initiative showcases Sony's renowned party speaker, the XV800, as the ultimate vibe setter.
This CGI-based video showcases the XV800 party speaker in a larger-than-life portrayal. The primary goal of this campaign is to amplify awareness about the product's abilities to elevate any gathering.
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Speaking on the launch of the campaign Yugo Omura, Head of Brand Activation at Sony India said, “This CGI campaign is a new initiative from Sony India to engage our audience in a captivating manner with a high recall value. We aim to establish a stronger connect, showcasing the seamless integration of marketing and technology with our product lineup. Our top-selling XV800 party speaker reflects this commitment by delivering best-in-class music experience, elevating consumer experience to new heights."
“For generations, Sony has adeptly pioneered technology and content innovations for the world. Leveraging our techno-creative prowess and long-standing association with the brand, we have focused on delivering a visually spectacular, new-age experience that today’s digital audience craves,” added Abbhishek Chadha, EVP - North & East, Interactive Avenues.
The campaign video has been launched across Sony India’s social platforms including Instagram, Facebook, YouTube and X.
