Date-wise News
The Rs 601-crore Blue Star Ltd—central airconditioning and commercial refrigeration major—has earmarked a total investment of Rs 8 crore on a new campaign for this summer. The main objective behind the move is to showcase Blue Star’s strengths in providing cooling solutions. The value proposition for the new campaign is ‘Cooling solutions to help your business do better’.
exchange4media Staff Apr 19, 2004 8:17 AM
For a radio station is the most important to know the pulse of the people. For a successful jockey, all that matters is ready wit and the flexibility to deal with different listeners.
exchange4media Staff Apr 19, 2004 8:16 AM
The Travel & Tourism Industry is one of the most buoyant industries at the current moment. We at AdEx India, have also been witnessing reports that says, as per the latest forecasts released by the World Travel & Tourism Council in London, India has been ranked the second fastest growing travel and tourism economy in the world.
exchange4media Staff Apr 19, 2004 8:15 AM
In a bid to do up its bouquet of Hindi programmes, CNBC-TV18 launches ‘Aaj Ka Karobar’ – a comprehensive Hindi news show. The programme premieres on April 19, 2004 at 6 pm.
exchange4media Staff Apr 19, 2004 8:15 AM
CyberMedia Research recently conducted a survey on the efficacy of using celebrities in advertisements. The three-stage study was carried out in the four metros and four other small towns. The effort threw up interesting results.
exchange4media Staff Apr 19, 2004 8:13 AM
In an endeavour to felicitate those Delhiites who serve Delhi selflessly, Today invites people to choose the Second Today Citizen One.
exchange4media Staff Apr 19, 2004 8:11 AM
With the motored two wheeler segment gaining preference cycling has taken a back seat and TI cycles in an attempt to increase sales and create new target segments is trying to market the charm of cycling. Apart from television commercials talking to the kids about the fun of cycling vs. cartoon watching, TI cycles has also recently flagged off the <I>BSA Cycle Run</I>, a rally in Chennai to bring in the connection between good health and cycling for pleasure.
exchange4media Staff Apr 19, 2004 8:10 AM
In 2001 Ad Club, Bombay announced Emvies to acknowledge media as a strong advertising discipline. And, 2002 saw media awards emerging as separate entity altogether. Last year was a big success for Emvies. This year, the award is all set to attain new heights.
exchange4media Staff Apr 19, 2004 8:10 AM
The Adventures of Harry Potter and the Goosebumps series may lace the windows of most book stalls, but in reality, print space amongst kids is fairly limited. Reading habits are fast dwindling, thanks to CD’s, DVD’s, video games, soaps and all the works. While television space for children seems to be mushrooming at a tremendous pace, print has taken a backseat with publications such as Champak, Chandamama and Tinkle all showing tremendous decline in popularity and readership. This explains why leading newspapers and dailies fail to incorporate a supplement or a page that caters purely to kids.
exchange4media Staff Apr 19, 2004 8:09 AM
Absolute Media and INCommunications Advertising have inked a strategic partnership. The duo observes over 50% growth potential in serving middle-rung companies.
exchange4media Staff Apr 19, 2004 8:08 AM
Group M’s Broadmind wins the Rs 2-crore media business of Twentieth Century Fox. The company’s decision to move from distribution to produce and acquire rights of Indian language films reflects its intention to grow stronger in India.
exchange4media Staff Apr 19, 2004 8:06 AM
Mid Day and Times of India, Number One and number Two English dailies in Mumbai are all set to capture a larger share of readers’ attention in Mumbai. Both the media houses are launching yet another paper in the city — and in both cases, it is an English daily.
exchange4media Staff Apr 19, 2004 8:05 AM
Success can sometimes be a problem and STAR Plus faces that problem. The current content line-up poses two predicaments for the channel. First, sizeable quantity of similar saas-bahu programming that doesn’t address the upcoming generation of viewers. Second, there are barely any slots on the channel left to commission good new programmes. But now the network has a solution. STAR India has decided to launch a sibling, positioned as a youth general entertainment channel, currently coded SP2.
exchange4media Staff Apr 19, 2004 8:05 AM
Animation involves huge investments in people and technology. At this stage, the partnering for production with the western world is helping to grow the talent base by about 100 per cent every three years.
exchange4media Staff Apr 19, 2004 12:00 AM
