Date-wise News

Modi Entertainment Network has been told to make a payment of $2.4 million to TV broadcaster ESPN. The order has been passed by the Supreme Court of New York.

exchange4media Staff Apr 30, 2004 8:43 AM

Hindustan Lever on Thursday announced a 22.99 per cent decline in net profit for the first quarter ended March 31, 2004, to Rs 294.88 crore from Rs 382.92 crore crore in the corresponding quarter of the previous year. This is Hindustan Lever’s lowest-ever net profit growth in the last 21 quarters.

exchange4media Staff Apr 30, 2004 8:42 AM

Bank of Rajasthan has appointed Prana Public Relations to handle its corporate communication responsibilities. The bank has chosen Prana over Percept Profile.

exchange4media Staff Apr 30, 2004 8:42 AM

Rasna, a market leader enjoying 93% share of the soft drink concentrate market, has made a record sell of 150 million glasses of Rasna Cola Cola within 30 days of its launch. The group is eyeing at one billion sales by the end of financial year 2004-05.

exchange4media Staff Apr 30, 2004 8:41 AM

The standoff between the private FM radio companies and the government over the payment of licence fee continues with the government not taking any decision on the issue. According to senior government officials, the government has not received licence fee from any FM radio companies till yesterday. The deadline for the payment expired yesterday.

exchange4media Staff Apr 30, 2004 8:40 AM

Monster India appoints Sanjay Modi as the National Sales Manager. The company will focus on meeting the increasing service requirements of the growing market, says Modi.

exchange4media Staff Apr 30, 2004 8:39 AM

Rs 50-crore branded kids' wear market suffers advertising promotions due to lack of initiatives. Experts believe small and medium size players who dominate the market, are not interested in campaigns, while the handful of biggies piggyback on the parent brands.

exchange4media Staff Apr 30, 2004 8:36 AM

Radio licence fee strikes blood yet again with Win 94.6 FM going off air. Officials uncertain about industry future, observes immediate need for beefing up revenue front.

exchange4media Staff Apr 30, 2004 8:35 AM

All fixed line operators will have to share their last mile copper infrastructure, which are over five years old, with other service providers. The Telecom Regulatory Authority of India (Trai) has come out with 12 broad recommendations in order to increase the Internet and broadband penetration in the country which include methods to be adopted for unbundling local loop, fiscal measures and other policy initiatives.

exchange4media Staff Apr 30, 2004 8:34 AM

Media entities continually acknowledge the fact that in any medal innovation, the media owner is also an important partner. The year 2003 has seen many media innovations on the broadcast front that have done their job of attracting the viewer’s attention. And the media marketers are looking forward at showcasing these innovations in EMVIES 2004.

exchange4media Staff Apr 30, 2004 8:33 AM

When it happens in India, it happens with a bang. The kids' space, which saw action only in the form of Cartoon Network, suddenly has an explosion, with eight channels making way on the scene. Mass entertainment still ruling the charts and single TV households still the order of the day, is there space for so many players in this space?

exchange4media Staff Apr 30, 2004 8:33 AM

“Most of the senior people in the media agencies have arrived from the full service agencies. We all started out at that time with little client interaction. With the development of full media service agencies like GroupM, this has changed and we are meeting clients directly, not as someone else’s clients but as our own. So, the key challenge for us is to pick up client servicing skills. This is what we are all consciously trying to build up as we don’t have the years of experience that creative and other agencies have.”

exchange4media Staff Apr 30, 2004 12:00 AM

It is restrictive to consider the Internet as a medium for promotion alone. That's just 5% of the story. Internet is the most measurable medium. It goes much beyond a reach-frequency bind and allows us to 'market'. Whereas most other media can only help you advertise.

exchange4media Staff Apr 30, 2004 12:00 AM

Both as a standalone media and as an add-on to traditional media, mobile is poised to become a ‘must do’ for marketers who want to stay relevant to their audience

exchange4media Staff Apr 30, 2004 12:00 AM