TCL India Holdings Pvt Ltd., a consumer electronics company, has appointed AMO Communications as its AOR/creative agency for its Rs 50 crore advertising and marketing account. The company is a 100 per cent subsidiary of TCL Corporation, China.
When marketers at Doordarshan decide that it is time to embrace this technology, you know it has already made its impact on marketers everywhere else. The magic four digits, which are changing the way brands talk to their audiences have forced Doordarshan out of its slumber and into relationship building exercise with their viewers.
It’s not just the moviegoers making a beeline for the multiplexes; brands, too, are standing in a queue. Multiplex owners are milking every square foot of “brandable” space for all it worth — the floors, the walls, the escalators and even the loos. Brands are all over: in-your-face and provocative.
Proctor and Gamble and Federal Express share the top spot in the Hay Group's most admired companies' list for Fortune magazine.
The Kingfisher Airlines may be serious business involving an outlay of around Rs 8,000 crore for the UB group. The Information and Broadcasting (I&B) Ministry may well feel that it is only a surrogate for the group's liquor business. All eyes in the liquor industry will therefore be trained on the Ministry and its verdict on the advertising blitzkrieg planned by Kingfisher Airlines.
Reality TV, the 24-hour channel brought to India by Zone Vision and distributed by Zee Turner, has successfully completed two years in the country. Chris Sharp, Chief Programming Officer, says the channel took its first step towards localisation of the channel in India by introducing India specific fillers in August 2004.
It's time to recognise excellence in outdoor media. This is the objective behind Outdoor Advertising Awards 2005 to be held in Mumbai on June 11. The awards will recognise the best creative executions across multiple product/service categories. The organisers have called for entries in 14 categories.
Visitors to the National Geographic Channel-Singapore Airlines microsite, www.ngcasia.com/singaporeair, are being offered a chance to win a five-day trip to Washington DC including two return air tickets, through an online contest. The offer is open till May 13, 2005, the company
Rediff.com India Limited, the leading online provider of news, information, communication, entertainment and shopping services, has launched web hosting solutions for young entrepreneurs that offers opportunity for business growth over the Internet in a cost-efficient manner.
Ten Sports, the leading channel for South Asians, has signed a new multi-year agreement with the French Tennis Federation, thus acquiring the live and exclusive rights of the French Open.
TV18 has posted a net profit of Rs 10 crore in the fourth quarter of 2004-05, an increase of 90 per cent over the same period of the previous fiscal. The company's Q4 revenues showed an increase of 87 per cent at Rs 31.9 crore.
MRUC and Hansa Research have jointly held a forum on IRS, which delved more on how the research was more than just readership. While Lynn de Souza of Lintas Media said that IRS was the world's biggest misnomer after WPP, Ravi Kiran of Starcom stated that no matter how much one dug out IRS, it would still be scratching the surface.
It's a grand moment in the history of radio advertising, as Mirchi Kaan Awards culminates into a heady end, today evening, at the Grand Hyatt, Mumbai. The awards will be given away by the celebrities like of Shilpa Shetty, Isha Sharvani, Gauri Karnik, Anu Mallik, Ritesh Deshmukh and Isha Koppikar.
Another news and entertainment channel is set to enter the Tamil satellite television space. The former Chief News Editor of Tamil channel Raj TV, J Jayaseelan, will head the operations for 'N TV' as CEO, and the channel hopes to go on air by August 15.
For all those who have caught the vivid imagery of the Timex - Kaal promotion, across print, television, outdoor and retail, the finesse of the brand integration would have definitely made a mark. Said Navin Shah, Country Head, Broadmind, "The Timex-Kaal initiative is the 50th co-promotion deal that we have struck."
After a brief stint with The Times of India Group, Rajiv Singh has joined Khaleej Times, Dubai, as Assistant Vice President - Marketing. Besides being part of the core marketing team, he will look after marketing for the newspaper's magazine section called Weekend.
In keeping with the problems that marketers face in context to the inadequacy that Socio-Economic Classification (SEC) pose, Media Research Users Council (MRUC) has brought in the concept of Household Premiumness Index (HPI). To offer a micro level analysis of markets, it has also introduced IRS Local Area Potential (ILAP).