When a brand keeps winning (despite a number of good reasons not to), it's unlikely that the ad agency gets sacked. And as the Labour Party and Tony Blair win the elections one more time, it's time for TBWA London to re-release their self-ad with the famous headline: Tony Blair Wins Again.
Fastest fingers first! No, we’re not talking KBC here, but about a new form of entertainment that’s capturing the imagination of millions of Indians. And no, it’s not SMS we’re writing about — but not too far from there.
M. C. Mathew has quit Crescent Advertising and joined Euro RSCG as Media Manager, Operations. He was with Crescent Advertising for almost six years, looking after the agency’s media operations.
The much-awaited Adobe Galgo Design Awards was held in the Capital on Thursday. Held for the first time, the awards ceremony was presented by HP in association with AMD. Pradeep Debnath of Mudra won the coveted Graphic Designer award.
Trevor Beattie, the U.K.'s highest-profile adman and chairman and creative director of Omnicom Group's TBWA London, has quit the agency to start up his own shop, Beattie McGuinness Bungay.
Three years since debuting in the Indian market, branded fuel now accounts for around 11 per cent of the petrol sales and 5.5 per cent of the diesel sales.
Kaustav Das, formerly VP of Euro RSCG Chennai, has joined TBWA/India as VP-South. With this move, TBWA India is looking to expand across South and also set up a PR wing at Bangalore. Meanwhile, Euro has elevated S Hariharan as GM, Chennai.
Chennai-based creative-shop 1pointsize has bagged two finalist nominations at this year's FAB Awards for creative excellence.
Charath Narsimhan has put in his papers at the History channel, confirmed Zubin Gandevia, Managing Director, National Geographic Channel. He said, "Charath is going back to the apparel industry at a very senior position." Sources said that now he is moving to join Raymonds.
After a run of almost 12 years, Zee TV has decided it's time for the channel to give its oldest running family entertainer, Antakshari, a break. It will come back in its fresh look after four to six months.
American business magazine FORTUNE is bullish on India's growth prospects and is exploring the possibility of syndicating in Indian newspapers or magazines that would ultimately lead to an Indian edition, a senior editor of the leading magazine said.
The roadmap to the realisation of commercial dreams in real estate lies in branding, said Vahid Mehrinfar, the executive principal and chief brand architect of Vahid Associates, and executive principal, Idea, Lowe Contexture, Bahrain Associates of Lowe & Partners Worldwide, while addressing an interactive session organised by Realty Plus in Mumbai.
The Internet & Online Association, a not-for-profit industry trade organisation, has released its latest research on Internet user's proclivity for the entertainment industry. This research was conducted in collaboration with Cross-Tab Marketing Services, company leading in online research in India.
SET India's Nina Jaipuria has moved to SAB TV as Marketing Head. She was in the marketing department of Sony Entertainment Television.
Sahara is all set to launch its movie channel 'Sahara One Filmi', comprising of Hindi movies in its core programming, on August 1, 2005.
Coke will shift its marketing office back to Delhi from June 6. Four years ago, Sripad Nadkarni, the former Marketing Head of Coca-Cola India, was responsible for shifting the marketing division to Mumbai. Now, following Nadkarni's departure a few months ago, the company has decided to shift back its marketing operations to Delhi. The current VP-Marketing, Vikas Gupta, is based in Delhi.
Zoom channel of Times Television has moved its creative business from Lemon Communication to Contract. The change wasn't preceded by any pitch. The key reason is Ravi Deshpande's movement to Contract as Chief Creative Officer. The account size is Rs 12-15 crore.
<p align=justify>“We are seeing a change in the market now. Apollo Tyres is giving a lot of education and training on the advantages of tubeless tyres. It’s a learning journey for the customer and people will have to start believing in it and experiencing it. It’s a slow process but will eventually happen. The world today is going tubeless. We are in discussion with OEMs for our new brand, Acelere, for tubeless radials.”