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When a brand keeps winning (despite a number of good reasons not to), it's unlikely that the ad agency gets sacked. And as the Labour Party and Tony Blair win the elections one more time, it's time for TBWA London to re-release their self-ad with the famous headline: Tony Blair Wins Again.
All in the advertising industry know how difficult it is to maintain a long relationship with a client. Now, read about a twenty five year client-communicator relationship: The Labour Party and Trevor Beattie.
Beattie joined Shadow Communications Agency in the 1980s and his first victory was with Nick Raynsford, one of the few Labour candidates to win a bye-election at that time. TBWA London's success stories include the creation of the FCUK brand and the Wonderbra campaign, both with their fair share of controversy. And when Beattie is around, can controversy be far behind? Take a look at the Flying Pigs billboard featured here.
The billboard had to be hastily withdrawn after protests that they were anti-Semitic, an accusation stoutly denied by both the Labour Party and Trevor Beattie.
But, enough of the controversy. Take a look at TBWA's (election, not award) winning work. And, in case you didn't know, the Conservative Party campaign was handled by the agency belonging to party Co-Chairman Sir Maurice Saatchi!
Let's see what TBWA started off with: statistics.
The cues that they found worth building on; Britain now has the lowest inflation for thirty years and the lowest mortgage rates for forty years, the longest period of sustained growth for 200 years and the lowest employment for thirty years.
To read the entire story, grab your copy of Impact Advertising and Weekly magazine issue dated May 9-15, 2005