The India Today Group has added yet another title to its flock, bringing in Scientific American to the country. Scientific American is the world’s first technology magazine published since 1845 and its Indian version is called Scientific American India.
When you think of New York, you think of the Statue of Liberty; when you think of London, you think of the Big Ben; when you think of Mumbai, you think of the Gateway of India.
This is a truly inspiring story. Of a man, who has managed to help two Tamil weeklies, both with rich and illustrious histories, defy the ‘summer drop’. And possibly grow. Welcome to the land that worships its screen idols (and subsequently elevates them to positions of power, in some cases). And the presiding deity of the silver screen for the present is Rajnikant, the inimitable South Indian superstar.
The EMVIES committee has announced the shortlisted entries that will be a part of the final judging round. A sneak peek shows that the highest number of shortlisted entries is from GroupM, divided between Mindshare with 11 and Maxus with three. Lodestar has cornered the second highest number of shortlisted entries at eight. In total 11 media entities would be competing with each other at the case study presentation round on June 15.
Leading domestic candy player Candico India is charting a new plan to leverage its mass appeal after its successful “back-to-basics” strategy. The company is tying up with consumer durable major LG Electronics to drive growth.
It may not be easy to get the best things cheap now. If corporates and market analysts are to be believed, the phase of dramatic cut in prices of goods and services is over.
Consumer goods makers seem to be displaying more trust in the rain gods than the Indian meteorological department. Corporate chieftains in sectors like two-wheelers, tractors, FMCGs and durables do not see any cause for alarm and predict a 35-40% uptrend in volumes this year.
According to Rakshit Hargave, Chief of Marketing, Domino's Pizza India, the company grew 40 per cent over the last year. He said, "Branded pizza market stands at about Rs 275 to 325 crore. We have close to 60 per cent share of the delivery market. But if you look at the total market, that is delivery plus dining plus takeaway, we would have a 40 per cent market share."
After the success of Harsha ki Khoj, now ESPN-Star Sports is exploring the possibility of another <i> ‘khoj’ </i>for the right commentator. However, this time the competition is going to be tougher because the channel has planned to make it a complete Asia contest.
Specialty television channel and spiritual network, Aastha TV, is now available in the USA exclusively on DirecTV. Aastha offers viewers spiritual, cultural, education, social and faith-based programming to educate the new generation about their roots as well as cultural heritage.
For decades, people have associated Liril soap with a fresh looking bikini-clad girl under a waterfall. Cut to 2005: the girl and waterfall are gone. The new ad has a romantic couple. Find out why.
In its second year, Promax & BDA India Conference & Awards 2005 is geared up to take a closer look at the Indian television scene. The event is to be held in Mumbai in July. The entries are coming in and the winners will be honoured at the event.
Since 2001, the highest growth in Print advertising of 72 per cent in the sanitary ware category came about in 2004. While Jaquar Bath Fittings was the most advertised brand, the next five brands in the Top 10 list belong to the Hindustan Sanitary Ware fold.
The judging process of Emvies 2005 has completed, taking the event to the case study presentation round, which will give the final winners. Almost 36 judges were involved in this round to shortlist the entries from 260 to 37. The case study presentation is scheduled on June 15.
KBC 2 would be simulcast not only on STAR Plus but also on STAR Vijay, where the para-dubbed version would be aired. It would be launched on STAR Vijay on the same day, as it would be on STAR Plus, i.e. August 5, 2005.
Sandip Ghosh, who quit ABP in December last year, has moved to Hindustan Times as Vice-President, Media Marketing. Currently going through the induction process, he will be officially joining the organisation on June 14. Ghosh is expected to play a key role in HT’s Mumbai launch.
Sahara Computers & Electronics which is making an entry in the Indian market has completed the pitch process for its advertising partners. While the creative agency, INC Communication, and the PR agency, TBWA\India, are already on board, the media agency, Starcom, has still to be signed on. The ad spend is in the vicinity of Rs 15 crore.
After very successful sessions in Delhi, the Mumbai leg of exchange4media Conclave 2005 will be held on Tuesday (June 7). Well known media and marketing professionals will share their views on the industry-related topics.