GroupM corners maximum shortlisted entries for EMVIES, followed by Lodestar
The EMVIES committee has announced the shortlisted entries that will be a part of the final judging round. A sneak peek shows that the highest number of shortlisted entries is from GroupM, divided between Mindshare with 11 and Maxus with three. Lodestar has cornered the second highest number of shortlisted entries at eight. In total 11 media entities would be competing with each other at the case study presentation round on June 15.
The EMVIES committee has announced the short listed entries, which will make it to the final judging round. A sneak peek shows that that the highest number of short listed entries is from GroupM, divided between Mindshare at 11 and Maxus with three. Lodestar is the second highest with eight short-listed entries. In totality 11 media entities would be competing with each other at the case study presentation round on June 15, 2005.
The other agencies apart from Mindshare, Maxus and Lodestar are Starcom, Madison Media, Mediacom, Carat Media, O&M and rmg David. Amongst the media marketers, the short listed entries are from Living Media and Sony Entertainment television.
Commenting on the judging and the expectations, Apurva Purohit, Chairperson, EMVIES says, “We want to encourage students and young media planners to come to the case study presentations. Irrespective of the awards these entries get, these are the top 30 of 260 off entries we received and that, is saying something about these entries.”
EMVIES had received over 260 entries this year. The first round of judging, which led to this shortlist, took place on June 3, 2005 with 36 judges at the helm of affairs. The final judging round, where agencies and media houses present their case studies will be adjudged by two panels of judges with five in each panel.
THE
ADVERTISING CLUB BOMBAY |
| EMVIES
2005 |
CASE
STUDY PRESENTATION |
| Morning Session | |||
| MEDIA RESEARCH | |||
|
Sr.
|
Entry
|
Entrant
|
Case Study
|
|
No.
|
No.
|
||
|
1
|
2
|
Maxus
|
Hutch
Comparing Apples & Oranges
|
|
2
|
18
|
Starcom
|
Beyond
Copy Testing
|
|
3
|
23
|
Mediacom
|
AVIVA
Life Insurance
|
| MEDIA STRATEGY | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
3 |
Mindshare |
Close
up
|
2 |
19 |
Mindshare |
Horlicks
Sales
|
3 |
28 |
Madison
Comms. |
Nirvana
Plus - The end of Reach
|
|
4 |
13 |
Starcom |
Beyond
Copy Testing
|
5 |
31 |
Lodestar
Media |
Indigo
Marina
|
6 |
33 |
Mediacom |
Jassi
Bringing in the Gold |
| BEST MEDIA MARKETER | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
2 |
Living
Media |
Reader's
Digest |
2 |
5 |
Sony
Ent. Television |
Indian
Idol |
| MEDIA INNOVATION - EVENTS | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
1 |
Maxus
|
Hero
Honda - Cine Star Ki Khoj |
2 |
8 |
Mindshare |
Horlicks
- Wizkids Building India's Next |
3 |
13 |
Ogilvy
& Mather |
Hutch
Classic Film Festival |
| MEDIA INNOVATION - DIRECT MARKETING | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
13 |
Lodestar
Media |
Club
Mahindra - Mobile Holiday Rajdhani Exp. |
2 |
2 |
Ogilvy
& Mather |
IBM
Hot Pads |
| MEDIA INNOVATION - Radio | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
8 |
Madison
Comms. |
Silk
N Shine |
2 |
14 |
Lodestar
Media |
Nerolac
- Jab Ghar Ki Raunaq Badhani Ho |
3 |
3 |
MindShare |
Close
Up - Muh kholo to jano |
| Afternoon Session | |||
| MEDIA INNOVATION - TV | |||
|
Sr.
|
Entry
|
Entrant
|
Case Study
|
|
No.
|
No.
|
||
|
1
|
9
|
Mindshare
|
Lux
Kahi To Hoga
|
|
2
|
30
|
Mindshare
|
Pepsi
Huddle
|
|
3
|
45
|
Lodestar
Media
|
Nerolac
Paints- We turned millions….B/W
|
| MEDIA INNOVATION - Press | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
21 |
Lodestar |
Scorpio
Overdrive |
2 |
6 |
Mindshare |
Surf
excel - Save Water |
3 |
3 |
Mindshare |
Surf
Excel - Win with Stains |
4 |
26 |
Carat
Media |
Johnnie
Walker - Keep Walking |
5 |
4 |
Mindshare |
Surf
Excel - Blue |
6 |
19 |
Mediacom
India |
Indian
Idol - Post Its |
| MEDIA INNOVATION - OUT OF HOME | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
3 |
RMG
David |
Singapore
Tourism Board (Cinema/Theatre) |
2 |
23 |
Lodestar
Media |
Fa
Deodorant - The World's largest Deo Spray |
3 |
21 |
Lodestar
Media |
Nerolac
Paints - Yeh Rang har .. choota Hai |
| MEDIA INNOVATION - Cinema | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
1 |
Maxus |
Britannia
50-50 Maska Chaska |
2 |
4 |
Mindshare |
Kodak
- Hum Tum |
| MEDIA INNOVATION - Internet | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
4 |
Mindshare |
ICICI
Bank NRI Services |
| MEDIA INNOVATION - NEVER USED BEFORE MEDIA | |||
| Sr.
|
Entry
|
Entrant |
Case Study |
No. |
No. |
||
1 |
2 |
RMG
David |
WWF
India |
2 |
9 |
Ogilvy
& Mather |
NAB
- White Canes |
3 |
21 |
Lodestar
Media |
Club
Mahindra Mobile Holiday - Rajdhani Exp. |
Mindshare |
11 |
Lodestar |
8 |
Maxus |
3 |
Mediacom |
3 |
Ogilvy
& Mather |
3 |
Starcom |
2 |
Madison |
2 |
RMG
David |
2 |
Living
Media |
1 |
Sony
Ent Television |
1 |
Carat
Media |
1 |
TOTAL |
37 |
